Daily Archives: September 11, 2011

Multicultural Marketing is out? – Then good luck with your marketing efforts.

As Sun Sets on Multicultural Space, Execs Must Adapt | The Big Tent – Advertising Age.

The article above is suggesting multicultural marketing is about to go away. At least, from looking at the responses on social media, some people took the report that way. Not sure what prompted the writer to suggest that, but the report certainly has a few flaws, to say the least.

That corporate America is cutting costs and is attacking the “smaller” budgets first, is as normal as it is wrong. While on a cost cutting fury, long term decision are mostly not very well thought through. It is also nothing new, that the marketing experts Continue reading

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