One of the battles in the war for the White House is being fought on Twitter. It’s common knowledge that Obama’s beating Romney hand-over-fist in followers: the president has more than 15 million followers, compared to Romney’s half-million. However, the number of social followers alone doesn’t mean much — instead, the key to waging a successful political campaign on Twitter is engagement.
Along those lines, how does President Obama’s Twitter presence stack up with that of Republican rival Mitt Romney? PeekAnalytics, a social audience measurement service, did some digging to find out…Read More