Daily Archives: May 30, 2012

Why Wall Street MUST Engage In Serious Social Media Efforts

Latest since the financial crisis, Wall Street organizations have a difficult stand with the public. The image is bad and this is probably an understatement. Over the past few years hardly any organization or leader of a Wall Street organization has made an effort to improve the public opinion. The opposite is the case. Just recently JP Morgan Chase, Morgan Stanley and Goldman Sachs provided the public again with bad ammunition against their brands and public images. The constant inactivity in brand maintenance is now starting to hurt the bottom lines.  It can now be watched how some minor efforts have started taking place.

In the past those brands believed that their brands have nothing to do with the public, since only a few are catering their services to people on the street. Morgan Stanley and Goldman Sachs don’t cater to the average Joe on the street and if, only in an indirect way. This assumption is as wrong as it gets. It took a while until this came to the surface, but since Facebook’s almost scandalous IPO even the last on Wall Street should have gotten the message. For those that haven’t understood why they have direct contact with the public and why this can hurt future business, here is the short and easy explanation: Continue reading

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Wheels Of The Future – Meet The Connected Car – Infographic

Futurists, meet your car of tomorrow. We know plenty about how digital technology is reshaping computing, smartphones, personal relationships and business. But what about something most of us depend on every single day — the automobile? Digital tech is also changing how we use and interact with our cars, and in more ways than you probably realize.

Vehicle-to-vehicle communications, for example, could help automobiles detect one another’s presence and location to avoid accidents. That could be especially useful when it comes to driverless cars — another advance already very much in development. Similar technology could help ensure that cars and their drivers slow down for school zones or stop at red lights.

And the cloud isn’t just for small mobile devices — cars also use it. Cloud computing powers much of the audio streaming capabilities and dashboard app functions that are becoming more commonplace in autos…Read More

Source: Mashable.com, Symphony Services

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How The Indy 500 Turned Into Social Media 500 – Infographic

With a final-lap finish and poignant win by Dario Franchitti months after good friend and fellow driver Dan Wheldon was killed in an on-track accident, this weekend’s Indy 500 auto race was one for the ages.

But how did the event play out on social media?

Franchitti was the big winner there, too. He was mentioned nearly 30,000 times by fans on Twitter during the Indy 500 weekend. The next most mentioned driver, Takuma Sato, didn’t even break 8,000.

Franchitti also added more than 4,700 Twitter followers over the course of the weekend. Brazilian driver Rubens Barrichello, however, got the biggest boost in followers, adding more than 16,000 to his total number. Tony Kanaan, Marco Andretti and James Hinchcliffe also added more than 1,500 followers apiece. Josef Newgarden saw the biggest bump on Facebook, increasing his audience there by nearly 30%.

Overall, the Indy 500 generated about 210,000 tweets from fans and media. Not surprisingly, the American audience was most engaged — almost 90% of tweets were in English, and 75% came from the United States. When did fans take to Twitter most? After crashes. Six accidents caused big spikes in Twitter action…Read More

Source: Mashable.com, ExactTarget