The U.S. presidential election is heating up, and President Barack Obama is winning by a landslide — on Facebook.
According to a study from social media analytics provider SocialBakers, the Commander in Chief had a dominating lead in May over Republican contender Mitt Romney, in terms of social media fan engagement.
In the left corner of the ring, Obama threw a straight punch with nearly five times as many people “talking about” him as Romney. The president also gained four and a half times as many new fans as his challenger.
Meanwhile, Obama’s viral reach — a metric equal to the total number of “likes” and comments, multiplied by the average number of friends (140) per user — exceeds his opponent’s by almost 25 percent, SocialBakers said.
Obama is a friend of social media, for sure. In the past year, he joined Tumblr, Pinterest, and Instagram, participated in a live Google+ hangout session, and tweeted a link to his campaign’s Spotify playlist.
“The Obama vs. Romney data raises strong questions about whether Obama’s superior social presence could be an indication of how Americans will vote this fall,” SocialBakers said in a statement…Read More