Daily Archives: June 19, 2012

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15 Grammar Goofs That Make You look Silly – Infographic

We’re big advocates of conversational writing that’s engaging, persuasive, and fun. So that means it’s perfectly fine to fracture the occasional stuffy grammatical rule (and many times it’s preferable).

On the other hand, making some grammatical errors just makes you look bad, and hurts your effectiveness. Sometimes we even misuse words simply because we hear others use them incorrectly.

So, we’ve assembled the 15 most egregious grammar goofs into one helpful infographic. With this handy reference, you’ll never look silly again.

Thanks once again to our friends at BlueGlass for the infographic design that makes my silly little words look cool. Enjoy!

Via copyblogger and BlueGlass .

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How And When to Get More Likes And Shares On Facebook – Infographic

If you’re looking to get better engagement out of your Facebook posts, add more pictures and start speaking in the first person.

Social media data expert Dan Zarrella — who tracked and analyzed more than 1.3 million posts from the 10,000 most-Liked Facebook pages — has released details about which posts get the most likes, shares and comments on Facebook, from post type and length to the best time of day to add updates.

Photos bring in the highest number of engagement across the board, followed by text and video, according to Zarrella. News links bring in the least numbers of likes, shares and comments.

Meanwhile, posts with a high number of self-referential words such as “I” and “me” get more likes — a tactic that doesn’t work well on Twitter.

“Overall, the best strategy for Facebook, as well as all kinds of social media marketing, is to create a lot of interesting content and share it,” Zarrella told Mashable. “On Facebook, visual content does especially well. It’s also important to be passionate, not neutral.”

This means that both positive and negative posts tend to do well with engagement.

Timing is also key. Updates posted later in the day (Eastern Time) bring in more shares and Likes, but they tend to peak around 8 p.m. Shares trickle off around the end of the work day (6 p.m.).

“Publish when others aren’t, such as later in the day and on the weekends,” Zarrella advised.

For example, Facebook posts that go up on Saturdays and Sundays tend to get more Likes than those during the week. Similar to Twitter engagement, Facebook posts do better earlier in the week than later: Thursday is the least active day for Likes…Read More

Source: Mashable.com, Dan Zarella

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Soccer Is Dominating TV – Infographic

Buzz surrounding the ESPN broadcasts of the 2012 UEFA European Football Championship almost entirely dominated cable TV chatter this week. But while soccer fans may be rowdy, basketball fanatics are this week’s clear social media champs.

When the Thunder met the Heat for Game 3 of the NBA Playoffs, there was a perfect storm of trash talk and gloating (the latter from Heat fans) that totaled more social media impressions than the top five EURO 2012 games combined. Miami beat Oklahoma City 91-85, bringing the series standings to Heat: 2, Thunder: 1.

Despite the Los Angeles Kings’ first 2012 Stanley Cup championship title, buzz over last Monday night’s hockey finals didn’t really compete…Read More

Source: Mashable.com, Image courtesy of iStockphoto, subjug

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Cannes Lions: Ideas, People and Companies With Big Buzz – Infographic

The Cannes Lions International Festival of Creativity is the world’s largest conference and awards ceremony dedicated to communications and media. Located in Cannes, France, the festival hosts panels and events that focus on important industry innovations in the areas of advertising, mobile, entertainment, design, brand creativity and more.

Our friends at SapientNitro created this infographic, which details the history of Cannes Lions, a year-to-year festival comparison and a breakdown of digital engagement surrounding the event.

During the festival, we’ll release daily graphics to keep you up to speed on the latest conference news and Cannes culture…Read More

Source: Mashable.com, Thumbnail image courtesy of Flickr, twiga269 ॐ FreeTIBET

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Make Room In Your House, Airbnb 10 Million Guest Nights Booked – Infographic

Think it would be weird to stay in a stranger’s home instead of a hotel while on vacation? Judging by the rapid growth of Airbnb, millions of people are already cozying up to the concept.

The San Francisco-based startup, which allows you to make rooms in your home available as though it were a hotel, announced on Tuesday that it reached 10 million guest nights booked within the last 12 months. This is a huge accomplishment, as the company said it had reached five million nights booked less than six months ago.

In the U.S., about 4.4 million nights have been booked, which is a 300% jump from this time last year. Although demand for Airbnb accommodations in the U.S. has increased 240% in the last year, it also has 95,000 listings in Europe alone and 20,000 properties across Central and South America.

According to Airbnb, those from the U.S. are the most active users on the site. Of the 35,000 people that are staying in an Airbnb spot right now, about 15,000 traveled from the U.S., followed by 3,000 from the U.K. and 2,500 from both Germany and Australia…Read More

Source: Mashable.com, Airbnb