Daily Archives: June 20, 2012

Would A Real Good Social Media Campaign Help Any Of The Presidential Candidates – Video

Asia Passes North America in Millionaires

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Demographics Show Why Users Of Yahoo Mail Use More Power Than Gmail Users – Infographic

Yahoo Mail-subscribing-households use 11% more electricity per year than Gmail households, a recent study by Opower found. That adds up to nearly a whole extra month of electricity, about an extra $110 per year.

“It’s as if, relative to the average Yahoo household, the average Gmailer is strictly hang-drying their laundry, forgoing high-definition TV, and hand-washing their dishes with cold water for a year,” Opower writes in its’ blog.

So what makes for this drastic disparity in energy usage? Opower — a research company that unpacks and analyzes energy data to present to everyday consumers in an actionable way — found that the problem is one of “correlation not causation.” Meaning that the email domains aren’t driving the issue of energy usage. Instead, discrepancies are related to the core demographics of each site’s users.

“Yahoo subscribers tend to live in suburbs, be in longterm relationships, have a family,” says Barry Fischer, a head writer and a research for Opower. “Those types of lifestyle characteristics carry with them greater energy needs compared to Gmail household. [Gmailers] are found more in urban areas, are younger and are single.”

Ultimately, Opower found that even though Yahoo users live in larger residences than Gmail users, Yahoo subscribers need more electricity per square foot than Gmail users.

Opower matched up 2011 electricity rates with more than 1.5 million email addresses over 23 states to draw their conclusions — focusing on Gmail and Yahoo specifically because they were the top two email service providers of those surveyed, Fischer told Mashable.

Though Opower only analyzed 2011 data, Fischer says he believes similar patterns of higher Yahoo energy usage would have been found in previous years.

But Yahoo users can’t simply cut down on electricity charges now by signing up for a Gmail account. It’s all about lifestyle adjustments to cut back on overall energy costs, Opower says.

See more about the differences in Yahoo and Gmail users’ energy spending in the infographic.

Source: Mashable.com, Opower

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Top Landmarks In The World’s Most Social Cities – Infographic

Planning to check in at New York’s American Museum of Natural History or Rome’s Trevi Fountain this summer? You’re not alone.

Facebook has pored over its check-in data and isolated the “most-social” spots in 25 cities. Among the patterns that Facebook has uncovered:

Malls and outdoor markets like Melbourne’s Queen Victoria market, Sao Paolo’s Mercado Municipal and Seoul’s Dongdaeum appear within the top 10 landmarks for 19 of 25 cities.
Amusement parks like Moscow’s Gorky Park, Seoul’s Lotte World appear, Johannesburg’s Gold Reef City and Copenhagen’s Tivoli Gardens also score high.
Chain restaurants like the Hard Rock Cafes in Buenos Aires, Delhi and Barcelona, TGI Fridays in Norway, and Bella Paulista Casa de Paes in Sao Paulo also appeared on the list.
Not surprisingly, cities with warmer climates had more check-ins to outdoor spots, while indoor spots scored higher for colder cities.

The list of the top landmarks in all the cities can be found here.

Meanwhile, the infographic highlights the most-social landmarks in eight top cities.

Source: Mashable.com, Thumbnail image courtesy of Flickr, pmorgan67

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Imagine The World Without The Internet – Infographic

Steve Carrell may be seeking a friend for the end of the world, but here at Mashable, we’re more concerned with the end of the Internet.

Can you imagine it? Instead of an iPad, you’d be clutching a weighty $1,200 Encyclopedia Brittanica as you rock yourself to sleep. And instead of tweeting with pals halfway around the world, we’d be licking stamps that would total $6.3 trillion in the United States alone. We’re cringing at the thought.

Online Education created this graphic detailing the nightmare that would be the world without Internet. Sure, we’re grateful to the World Wide Web for giving us all the joy of narcoleptic cats and the controversy of @Sweden. But evidently, what we really have to be thankful for is how many jobs the Internet has created. Facebook alone has created 450,000 jobs, and the Internet establishes 2.6 jobs for every job it renders obsolete. And we all know that cat videos are that much more enjoyable to watch when you’re supposed to be working.

Source: Mashable.com, Thumbnail image courtesy of iStockphoto, JamesBrey, Online Education

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Facebook Knows More About Your Love Life Than You Think – Infographic

Like to keep your love life under wraps? Be careful if you’re on Facebook.

The social network may be able to predict how happy you are in your relationships, how satisfied your boyfriend or girlfriend is, when you’re most likely to break up or make things official with someone new and even what songs you’re most likely to listen to when you’re on a hormone high or down in the dumps.

“It’s not official until it’s on Facebook,” goes the not so old maxim. If that saying holds true though, people are most ready to start going steady around Valentine’s Day and Christmas, with the beginning of April not far behind. On Feb. 14, new relationships outpace fresh breakups by 49%, according to data from the social network. On Dec. 25, the difference is 35%, and on Dec. 24 it’s 28%.

Warm weather and sunshine, meanwhile, seem to get people feeling restless — early spring and the summertime are two of the peak breakup seasons, according to people’s relationship status updates. And people are most likely to broadcast their breakups on Fridays and Saturdays.

University of Wisconsin researchers even found that profile pictures and the presence or absence of a declared relationship status can predict the level of harmony between two people. Men who post their status as “In a Relationship” rather than leave it blank were more satisfied with their relationships, the Wisconsin researchers found. Women whose profile pictures include their partners were similarly more satisfied.

The online education directory WorldWideLearn gathered all these findings and more from research by Facebook and a number of news outlets to produce the infographic below. Check it out for the fuller picture of how much Facebook can reasonably predict about your love life.

Do these findings match your own experiences in romance and Facebook? Share your stories in the comments below.

Source: Mashable.com, WorldWideLearn.com

Laetitia Marie Laure Casta (born 11 May 1978) is a French actress and model. Casta became a “GUESS? Girl” in 1993 and gained further recognition as a Victoria’s Secret Angel from 1998 to 2000 and as a spokesperson for cosmetics company L’Oreal. She has appeared on over 100 covers of such popular magazines as CosmopolitanVogueRolling StoneElle and Glamour, and modeled for designers like Yves Saint Laurent,Jean-Paul Gaultier, Chanel, Ralph Lauren, Tommy Hilfiger, J. Crew, Louis Vuitton, Givenchy, Roberto Cavalli, Lolita Lempicka, and Vivienne Westwood. Casta became an established actress, appearing in the films Gainsbourg (A Heroic Life)Face and Blue Bicycle, as well as the play Ondine at the theatre Antoine.

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