Today’s American teenagers are digital natives — connected to the Internet since youth. About 75% of 13 to 17-year-olds have personal social networking accounts. Since 2008, there has been a huge spike in teenage connectivity; only 59% of teens were on social media four years ago.
Despite seeing “racist, sexist and homophonic content” online, teenagers view social media networks positively. A national survey of 1,030 13-to-17-year-old individuals, conducted by Common Sense Media, reveals teenage perceptions of their digital lives.
More than 90% of teenagers are connected to the Internet. About 68% of teens regularly text, 51% visit Facebook and about 11% send or receive tweets every day. Many teens, 41%, admit they’re “addicted” to their devices.
Teens are aware of the dangers of excessive usage and the online potential of cruelty. However, most young adults say social media and technology positively affects their social and mental well-being. Social media helps teens communicate easily with friends. Surveyed teens also believe social networks help them to be more outgoing, confident and less depressed.
Surprisingly, a majority of survey participants say they prefer to chat face-to-face instead of text or tweet. One-third of teens actually desire time off from the Internet. Around 36% of teens who responded said they wish “they could go back to a time when there was no Facebook.”
Teens who feel the highest need to unplug aren’t connected to social networks or have had bad experiences online. A third of teens have encountered racist, sexist and homophobic content “often” online, according to Common Sense Media.
Every web publisher — and especially content marketer — yearns for an engaged and loyal audience. But with the sheer volume of noise, clutter and — well, content — online it can be hard to figure out how to reach people and keep them coming back for more.
The content marketing agency BlueGlass knows a lot about how to do this well. They’ve run successful campaigns for clients including eBay, Conde Nast and Greatist. Now BlueGlass is ready to share some of its secrets with Mashable readers. The company produced this exclusive infographic to run down some of the ways you too can build an engaged audience online.
Here are a few quick tips: Make sure you have a gripping headline, keep your copy to the point, make sure to provide value and promote, promote, promote.
Why are these approaches so important? Far more people will read your headline than your entire post, so drawing people in is crucial. Online audiences tend to skim for important information and lose patience quickly, so bogging your content down with too many words will be counterproductive. Giving readers obvious value with your posts will give incentivize them to return again and again. And smart, persistent promotion — especially via social media — will help cut through all the noise online and make your content sharable and more effective.
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