Daily Archives: June 28, 2012

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Are Women More Attracted To Jerks? – Infographic

There’s a saying that many of you are probably familiar with: Nice guys finish last. It’s a sad statement if it’s true, but not everyone believes it. However, a recent study published in the Journal of Personality and Social Psychology suggests that the converse is actually biologically sound — women are sometimes more attracted to schmucks. We took that finding to the public, and asked if it was true. Are women really more attracted to jerks? Leave your opinion in the comments.

Source: Soda Head

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The Status Of Social Media In Marketing – Infographic

Since the last era of integrated communications during the 90s, we’ve seen two economic crashes and the rise of social (and now mobile) media. As a result, marketing departments have retreated to become siloed with different disciplines strategizing and executing programs autonomously. The result is less effective communications across the board.

The market research cited in the infographic demonstrates that as much hype and discussion as there has been with social media, it has not entered the core of marketing strategy. Another recent study showed that 74% of business-to-business organizations had not implemented a social media strategy yet as of 2011, and 35% of these same businesses don’t see social as important (see analysis here). This data doesn’t even factor in the emerging mobile media boom…Read the entire article

Source: Marketing in the round, geofflivingston.com

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Where Are The Most Social Small Businesses – Infographic

As the November elections approach, politicians will likely focus on several key issues, including job creation, particularly for small business owners. The small business sector represents 65% of the economy — and owners of these businesses are wise to the importance social media can play in promoting their businesses.

Radius, a company providing sales intelligence for the small business market, released a report ranking cities based on the social media usage of its small business owners.

San Francisco tops the list of places with the most socially connected small businesses, with Los Angeles and Washington, D.C., coming in second and third, respectively. Overall, West Coast cities ranked higher than those on the east coast, with New York coming in seventh and Boston not even making the top 20.

But some East Coast and Midwest cities are making strides to stand out on social media:

Grand Rapids, Mich., (29%) and Oklahoma, Okla., (28%) have the highest percentage of SMBs with Facebook pages.
Buffalo, N.Y. (20%) and Rochester, Minn., (20%) have the highest percentage of SMBs with Foursquare check-ins.

Small businesses in the top 85 U.S. cities are ranked according to the Radius Social Index, which is comprised of social media presence and daily deal activity. Radius monitors and collects information from more than 15 million small businesses in the U.S. and measure the activity of those businesses on major social networking sites such as Facebook, Twitter, Foursquare, Yelp and daily deal activity.

“It’s important for small businesses to utilize social media to engage with customers, develop higher awareness, identify and attract new customers, which can all directly impact the growth of their business,” CEO and founder of Radius, Darian Shirazi tells Mashable. “Being on the social graph also allows for other companies to be more efficient when working with them, since they will better understand the business and be able to offer a wider variety of services.”

Source: Mashable.com, Radius