Monthly Archives: June 2012

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The iPhone Turns 5, A Success Story – Infographic

Love or hate Apple products, there’s no denying the iPhone’s indelible mark on technology, culture and business. Five years ago, the first iteration was unleashed on throngs of early adopters, who ogled its touchscreen interface and poked at little icons. Today, the smartphone concept is no longer the bastion of tech nerds and fan girls. It has become standard issue, thanks in large part to the iPhone’s overwhelming success and iconic design.

The device revolutionized Apple itself. iPhone sales were a tiny slice of Apple pie in 2007. In 2012, it accounts for 58% of the company’s revenue (which, overall, has skyrocketed, thanks to a culture of iTunes and apps propagated by the iPhone)…Read More

Source: Mashable.com, Statista

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Maximizing Millennials – How To Manage Gen Y? – Infographic

In just eight short years, 46% of the U.S. workforce will be comprised of millennials. Whether you’re frightened or excited by the prospect, the fact remains that young adults born between 1976 and 2001 will be running this country.

UNC’s Kenan-Flagler Business School and the YEC have teamed up to compile research and create this infographic, which details the who, how and why of managing millennials.

Aside from their preference for engaging work environments, millennials value jobs that encourage social media activity. One-in-three indicated he would prioritize social media freedom, device flexibility and work mobility over salary when considering a job offer.

After all, millennials switch between devices and forms of media (i.e., laptops, smartphones, tablets and TV) an average of 27 times per hour. Today’s companies would do well to harness that hyper-connected, multi-tasking energy.

If you’re a millennial in today’s workplace, what are your priorities? Do you value a dynamic office environment or would you prefer to forge your own entrepreneurial path?

Source: Mashable.com, Thumbnail image courtesy of iStockphoto, aldomurillo, UNC’s Kenan-Flagler Business School and the YEC

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Are Women More Attracted To Jerks? – Infographic

There’s a saying that many of you are probably familiar with: Nice guys finish last. It’s a sad statement if it’s true, but not everyone believes it. However, a recent study published in the Journal of Personality and Social Psychology suggests that the converse is actually biologically sound — women are sometimes more attracted to schmucks. We took that finding to the public, and asked if it was true. Are women really more attracted to jerks? Leave your opinion in the comments.

Source: Soda Head

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The Status Of Social Media In Marketing – Infographic

Since the last era of integrated communications during the 90s, we’ve seen two economic crashes and the rise of social (and now mobile) media. As a result, marketing departments have retreated to become siloed with different disciplines strategizing and executing programs autonomously. The result is less effective communications across the board.

The market research cited in the infographic demonstrates that as much hype and discussion as there has been with social media, it has not entered the core of marketing strategy. Another recent study showed that 74% of business-to-business organizations had not implemented a social media strategy yet as of 2011, and 35% of these same businesses don’t see social as important (see analysis here). This data doesn’t even factor in the emerging mobile media boom…Read the entire article

Source: Marketing in the round, geofflivingston.com

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Where Are The Most Social Small Businesses – Infographic

As the November elections approach, politicians will likely focus on several key issues, including job creation, particularly for small business owners. The small business sector represents 65% of the economy — and owners of these businesses are wise to the importance social media can play in promoting their businesses.

Radius, a company providing sales intelligence for the small business market, released a report ranking cities based on the social media usage of its small business owners.

San Francisco tops the list of places with the most socially connected small businesses, with Los Angeles and Washington, D.C., coming in second and third, respectively. Overall, West Coast cities ranked higher than those on the east coast, with New York coming in seventh and Boston not even making the top 20.

But some East Coast and Midwest cities are making strides to stand out on social media:

Grand Rapids, Mich., (29%) and Oklahoma, Okla., (28%) have the highest percentage of SMBs with Facebook pages.
Buffalo, N.Y. (20%) and Rochester, Minn., (20%) have the highest percentage of SMBs with Foursquare check-ins.

Small businesses in the top 85 U.S. cities are ranked according to the Radius Social Index, which is comprised of social media presence and daily deal activity. Radius monitors and collects information from more than 15 million small businesses in the U.S. and measure the activity of those businesses on major social networking sites such as Facebook, Twitter, Foursquare, Yelp and daily deal activity.

“It’s important for small businesses to utilize social media to engage with customers, develop higher awareness, identify and attract new customers, which can all directly impact the growth of their business,” CEO and founder of Radius, Darian Shirazi tells Mashable. “Being on the social graph also allows for other companies to be more efficient when working with them, since they will better understand the business and be able to offer a wider variety of services.”

Source: Mashable.com, Radius

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What You Need To Know About Sunscreen – Infographic

Most people know they should use sunscreen to protect themselves from the sun’s harmful rays. Unfortunately, few are fully aware of how to properly use sunscreen. This is particularly true of athletes who train and compete in the sun throughout the summer.

If you’re spending long hours in the heat this summer, sunscreen could become your most important piece of training equipment. Check out the graphic below to learn how to select the right SPF, understand application and find out how different conditions impact the need to use and reapply sunscreen. Don’t find yourself sunburned on the sideline this summer because you failed to educate yourself on how to properly use sunscreen.

Source: Stack

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Got Milk? What Do You Know About Milk? – Infographic

How much do you know about milk? Prior to this infographic, I must admit that my knowledge was pretty limited. I drink milk occasionally, at best. I probably eat an average of five bowls of cereal a year and drink a few glasses a month. My brothers, on the other hand are the complete opposite. They devour cereal like it’s going out of style. The two of them probably average a gallon a day. Which is a half gallon a day per brother. Yikes!

Now for some milky knowledge. Milk hits your grocery store in just two days, making it the freshest beverage. Humans over 9 years of age should drink 3 glasses of milk per day, which means I better get to the grocery and up my milk intake. Milk is also an excellent source of calcium, riboflavin, vitamin d, phosphorus, vitamin b-12 and many more. These health benefits just can’t be beat! Lets drink some milk, preferably with some cookies.

Source: Daily Infographic, Dairy Council of California

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Cannes Lions – Top Buzz For Selena Gomez – Infographic

The Cannes Lions International Festival of Creativity wrapped up in the south of France on Saturday, but people continue talking about the event’s hot awards and high-profile guests.

Cruising into the top spot was Selena Gomez, who attended the conference to speak on a panel called “Millennials and the Future of Creativity.” According to the infographic, created by SapientNitro, the actress and singer tweeted about her participation, earning over 2,600 additional tweets and conversations on Twitter alone. The seminar itself topped 3,863 mentions all together.

Other notable speakers included singer-songwriter Deborah “Debbie” Harry, who spoke about the entrepreneurial spirit. “Does anyone ever start at their best?” she asked. “That would be so depressing, to start at the top and work your way down.”

Source: Mashable.com, SapientNitro, Thumbnail image courtesy of Flickr, conceptx_design

Infographics Updated

Gender Marketing – Consumer Differences Between The Sexes

Moms Are The Biggest Brand Boosters

Quick Start Guide For Social Marketing On The Big 3

Facebook vs. Pinterest On Twitter

Blogging is Like Sex

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Maximizing Millennials – How To Manage Gen Y

The iPhone Turns 5 – A Success Story

RIM’s Dramatic Losses – The Blackberry Is In Danger Of Extinction

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Social Media Teens Seek Time Offline – Infographic

Today’s American teenagers are digital natives — connected to the Internet since youth. About 75% of 13 to 17-year-olds have personal social networking accounts. Since 2008, there has been a huge spike in teenage connectivity; only 59% of teens were on social media four years ago.

Despite seeing “racist, sexist and homophonic content” online, teenagers view social media networks positively. A national survey of 1,030 13-to-17-year-old individuals, conducted by Common Sense Media, reveals teenage perceptions of their digital lives.

More than 90% of teenagers are connected to the Internet. About 68% of teens regularly text, 51% visit Facebook and about 11% send or receive tweets every day. Many teens, 41%, admit they’re “addicted” to their devices.

Teens are aware of the dangers of excessive usage and the online potential of cruelty. However, most young adults say social media and technology positively affects their social and mental well-being. Social media helps teens communicate easily with friends. Surveyed teens also believe social networks help them to be more outgoing, confident and less depressed.

Surprisingly, a majority of survey participants say they prefer to chat face-to-face instead of text or tweet. One-third of teens actually desire time off from the Internet. Around 36% of teens who responded said they wish “they could go back to a time when there was no Facebook.”

Teens who feel the highest need to unplug aren’t connected to social networks or have had bad experiences online. A third of teens have encountered racist, sexist and homophobic content “often” online, according to Common Sense Media.

Source: Mashable.com, Common Sense Media Image courtesy of iStockphoto, monkeybusinessimages

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Building An Engaged Audience, And Keeping It – Infographic

Every web publisher — and especially content marketer — yearns for an engaged and loyal audience. But with the sheer volume of noise, clutter and — well, content — online it can be hard to figure out how to reach people and keep them coming back for more.

The content marketing agency BlueGlass knows a lot about how to do this well. They’ve run successful campaigns for clients including eBay, Conde Nast and Greatist. Now BlueGlass is ready to share some of its secrets with Mashable readers. The company produced this exclusive infographic to run down some of the ways you too can build an engaged audience online.

Here are a few quick tips: Make sure you have a gripping headline, keep your copy to the point, make sure to provide value and promote, promote, promote.

Why are these approaches so important? Far more people will read your headline than your entire post, so drawing people in is crucial. Online audiences tend to skim for important information and lose patience quickly, so bogging your content down with too many words will be counterproductive. Giving readers obvious value with your posts will give incentivize them to return again and again. And smart, persistent promotion — especially via social media — will help cut through all the noise online and make your content sharable and more effective.

Source: Mashable.com, BlueGlass

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The Downfall of RIM – Infographic

Interesting one view chart about RIM’s global smartphone market share and unit shipments since 2008.

Source: Statista

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High Profile Social Media Users – How Celebrities Share Video – Infographic

Whether you’re fascinated by the digital life of Joe Jonas or Joe Biden, we all love to follow some high-profile social media users.

Yet celebrities’ online presences come in all different shapes and sizes. The below infographic breaks down the video-sharing habits of 10 famous social media users into distinct patterns.

Basketball star LeBron James, for instance, almost exclusively shares videos from the sports world. In contrast, actress Alyssa Milano shares tech, comedy, science, sports and music videos in addition to the predictable genre, entertainment.

Conan O’Brian shares more than four videos each day on social media, yet only 18% of his picks go viral. Justin Bieber has the most success sharing videos that become viral — a full 66% of his shares spread widely across the web.

Source: Mashable.com, Vodio

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Social TV Highlights 2011-2012 – Infographic


With the 2011-2012 TV season behind us, networks are not only looking into ratings to gauge success, they’re also diving into social TV statistics. Which series reigned supreme with the social media-wielding viewers?

Fox generated the most comments on Facebook and Twitter from September to May for primetime series programming and all series programming, with American Idol, Glee and The X Factor leading the charge online.

“Fox is clearly a leader in social TV,” Bluefin spokeswoman April Conyers told Mashable. “But it’s also interesting to note that when you expand beyond series-only to include sports and special events, CBS jumps to the top.”

CBS ranked number one when accessing all show types and non-primetime/primetime data, propelled by the Grammy Awards, March Madness and NFL broadcasts.

What were the shows doing to attract comments? NBC’s The Voice, for example, employed an impressive social media blitz, using more than 160 social profiles for judges, contestants and show personalities, including one for judge Cee Lo Green’s cat, Purrfect. The Voice also introduced voting via a slick Facebook Timeline app.

The result for The Voice season two: 145 worldwide Twitter trending topics, 13% rise for online’s vote share and 38% jump in votes per unique user, NBC told Mashable.

The infographic below from Bluefin Labs details the most social days, moments, premieres, finales, series, broadcast networks and cable networks.

“This was the first full TV season with social TV measurement, so this data serves as a benchmark for future seasons,” Conyers says. “People will be interested in tracking the growth and adoption of social TV. Having this season’s data all in one place is a useful reference.”

Sources: Mashable.com, Bluefin Labs,

Sunday Mission – June 24th

The mission is to take at least two of the missions below:

https://www.empireavenue.com/missions/view?id=54361

https://www.empireavenue.com/missions/view?id=54495

https://www.empireavenue.com/missions/view?id=54195

https://www.empireavenue.com/missions/view?id=54307

If the missions are all gone when you arrive here, like, comment and share the post below:

Why Every Major Brand Should Use Empire Avenue – Social Media Rocket Fuel