Daily Archives: July 8, 2012

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Cyberbullying On The Internet – Infographic

The explosive growth of social media in recent years has enabled a lot of new opportunities for kids and teenagers — sharing achievements with family, making plans with new friends and reliving past memories with old friends, just to name a few.

But the proliferation of social networking has also come with an unfortunate downside. Bullying and nastiness become easier when all they take is a few keystrokes and can be hidden by online anonymity.

Cyberbullying isn’t new; a 2004 study found that 42% of kids had been bullied online — and that’s before Facebook, Twitter and other networks eclipsed MySpace and started a social revolution. With more and more kids maintaining online profiles and owning smartphones, tablets and other connected devices, the potential for abuse has multiplied.

Internet education portal OnlineCollege.org recently rounded up stats from a number of press and research outlets to compile the infographic below, looking at how connected young people are today and how prevalent cyberbullying has become. Among their more interesting findings: 90% of teens who witness cyberbullying online say they ignore it, just 40% tell their parents and 81% of kids say it’s easier to get away with bullying online than in person.

Online embarrassment can lead to real world harassment, too — and celebrities can become victims as well. “Friday” singer Rebecca Black said last fall that she was forced to quit middle school after ridicule following her viral video. But the Internet can also come to the rescue of real world bullying victims. After footage of a New York bus monitor being mercilessly taunted by middle schoolers went viral online, web users rallied to raise her a vacation fund that ended up totaling more than $600,000.

Source: Mashable.com, onlinecollege.org

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Also, check out this mission!

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Inbound Marketing, A Guide For Chief Marketing Officers – Infographic

Are you a Chief Marketing Officer (CMO) or otherwise responsible for your company’s inbound marketing? Here’s an infographic that could prove very helpful to your efforts to get the job done right! Take a close look at the information contained in this infographic which provides a lot of great information in a very concise, easy to read format.

After reading this post, make a list of your top three to five competitors and perform your own competitive analysis. Do your competitors have a presence on Facebook, Twitter, LinkedIn, YouTube or any of the other social networks that exist? If they do, shouldn’t you. If they don’t, isn’t this a great opportunity for you to get in the game early and become a trailblazer?

Outbound Marketing
Traditional outbound marketing is focused on cold calls, direct mail, print ads, billboards, email blasts, speaking engagements, etc. Outbound marketing is a means to achieve name recognition. It enables your company to get in front of anyone who sees your marketing piece, whether they need your product/service, or not. It is hoped that your outbound marketing efforts will pique the interest of someone who then contacts you. Of, course, the ultimate goal is to have the person who sees this, engage you or purchase your product.

Inbound Marketing
Inbound Marketing is a focused approach, used to entice qualified leads into your sales funnel instead of focusing on getting the attention of prospects who aren’t interested in what you do. Inbound marketing can be used to target your audience rather than scatter your message among the masses.

Learning how to properly use social media marketing for your inbound marketing efforts is essential to your success. If you, or your CEO, think social media is a fad, think again. Social media is a fundamental shift in the way businesses of all types are generating revenue. Huge numbers of people are accessing social networks every day. Why not take advantage of this fact and use it to grow your business?

Source: Social Media Today, Marketo

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Implement New Online Marketing and Social Media Tools Into A Current Brand – Infographic

There are many challenges marketing executives face when wanting to promote their products and services online. Not only do they face the challenge of having to evolve using new internet marketing tools, but they must also find ways to incorporate them into their brand.

This infographic explains how many businesses are using new and present methods on how to integrate new online tools into their marketing strategies.

This infographic from Visual.ly comes to us via Ford Knoxville and explores “How Marketing Executives are Adapting to Online Tools”.

Source: Visual.ly, Ford Knoxville, Soshable.com, Other, See Infographic

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The Future Of Social Apps In Marketing And Social Media – Infographic

Source: ClickSoftware, Soshable, Bryan Wallace