Daily Archives: July 11, 2012

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Marketing And Customer Retention – Infographic

With so much competition for the consumer dollar, customer retention has become a growing area of focus for businesses. According to a recent study by Acxiom and Loyalty 360, 85% of businesses use customer retention strategies focusing on an array of things from rewards programs to 1:1 marketing. When it comes to budget, 84% of executives polled devote less than half of their overall marketing budget to customer retention, and 40% devote less than 10% of the budget. However, 57% stated they plan to increase the budget devoted to customer retention. The key to successful customer retention is to make customer loyalty the backbone of the organization—not just something marketers focus on. Only 10% of marketers strongly feel they know who their most loyal customers are and how to get them to engage with their band, proving customer retention and engagement is a field many organizations can improve upon.

Source: visual.ly, carousel30.com

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The Lifeblood Of Your Business – Building A Fan Base – Infographic

People are the lifeblood of your business. Building relationships with people fosters loyalty. As a result, loyalty has the potential to increase profits. An excellent way to start building relationships with people who share similar interests is by developing a fan base. In this infographic we’ll tell you how a fan base can make a real difference and what you can do to nurture it.

Source: Visual.ly, kissmetrics

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Social Media and Customer Service – Infographic

It’s seems like theses days you are more likely to see a commercial saying “like us on Facebook” than not. Brand involvement has always been the name of the game but today’s technologies allow us to be more involved than ever. Theoretically you can talk directly to Oreo or Coke by posting on their Facebook walls. So why is this so important? When you have customers interacting with your product even when they are not using it you have created a customer base more loyal than others.

Social media has allowed companies to become more responsive than ever before. Today’s infographic Social Customer Service: The Next Competitive Battleground shows us that companies are responding quicker than ever to their customers complaints. In fact about 84% of social media use is geared towards improving customer service.

Source: Bluewolf, daily infographic