Daily Archives: July 14, 2012

Woman Goes To Extremes To Sell $35 Million Mansion

Advertisements
Image

Fast Food On Social Media – Infographic

Plenty of brands are interacting with fans on social media these days. But few are as adept at responding as the industry already known for speed: fast food chains.

What networks these brands uses varies. Some may be more active on Facebook while others take to Twitter. The overall leaders on both, according to multiple metrics? McDonalds and Taco Bell.

Unmetric collects data based on these brands’ behavior and allows you to track your favorite brands and see how they measure up against each other.

“Large fast food chains have long dominated commercial airwaves,” says Unmetric CEO Lux Narayan, “but in the era of social media these restaurants have a new opportunity to directly engage with fans and seek out a competitive edge.”

Facebook interactions tend to increase on Thursday, while Twitter peaks during the evening commute.

And while McDonalds and Taco Bell lead overall, the smaller guys have more rabid followings. In-N-Out Burger has the most engaged fans on Facebook, while Chipotle takes the lead on Twitter.

How can fast food chains make better use of social media?

Source: Mashable.com, Unmetric,

Image

Superheroes Of The Social Web – Infographic

Who is the most discussed Marvel character on the social web? Spiderman, of course.

Data analytics company Networked Insights has collected data on the most popular Marvel characters on the social web in the last 30 days, and although it’s not surprising that Spiderman topped the list — especially in light of the franchise’s latest movie debut — the Avengers clinched the second most socially-discussed spot.

According to Networked Insights, the Incredible Hulk is most discussed Avengers character on social media sites, followed by Thor and Iron Man. Meanwhile, the top mutants are Wolverine, Magneto and Northstar.

The firm also highlighted the most-discussed villians, with Loki — the adopted brother of Thor — taking the top spot. The Lizard and Venom rounded out the top two.

Meanwhile, social media users in New York City are chatting about Marvel characters more than any other location nationwide, followed by Los Angeles and Chicago.

“It’s been established for a while now that social media is the digital water cooler for all kinds of discussions,” Sean Reckwerdt, senior analyst at Network Insights, told Mashable. “We’re witnessing through social media the dissolution of comic superheroes being beloved only by niche communities. The commercial success of these recent Marvel films are indicating that people are willing to invest several years of their time to a franchise and are definitely willing to check out a series reboot if it is well executed.”

For a deeper look at which Marvel characters are getting the most social buzz, check out the infographic.

Note: The infographic doesn’t highlight Spiderman as the overall most-discussed Marvel character on the social web. That information was provided to Mashable directly from Networked Insights.

Source: Mashable.com, Image courtesy of The Incredible Hulk on Facebook, Network Insights,

Image

The Power Of Text Messages In Marketing – Infographic

As brands focus efforts on keeping up with broadcasting trends across social platforms like Facebook, Twitter and Pinterest, many are neglecting a tried and true marketing tactic that could propel them even further: narrowcasting.

Narrowcasting marks an emerging trend by which consumers are sharing content with smaller, more selective audiences. In contrast to broadcasting, narrowcasting is about tailoring information to better compel the recipients. It’s a competitive alternative, as evidenced by this infographic from Mogreet. While broadcasting gets a brand’s message out to a massive group of people, when it comes to who is actually reading and engaging with the content, the numbers are staggeringly low.

For example, 84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. Meanwhile, 98% of text messages are opened, and therefore, companies that market through SMS/MMS have a far truer reach.

Source: Mashable.com, Mogreet

Image

Travelers Document Their Vacation Mobile – Infographic

As smartphone adoption rises, savvy mobile users are increasingly using their mobile phones to document their travels while they’re on the road.

Only a decade ago, a family trip wasn’t complete without a camera and video recorder, and if you were an über nerd, you might have even brought a laptop. Oh, and you couldn’t forget the extra SD cards and perhaps a card reader, just in case you decided to take a few thousands photos and ran low on storage. And, shucks, individual chargers for each device were a must. Honey, we’re gonna need a bigger bag!

In 2012, though, travelers are increasingly choosing to cut the cutter while they’re on-the-go by simply bringing their smartphones to snap and share photos. They’re doing double-duty by documenting check-ins on apps like Foursquare and Facebook.

New York-based social travel startup Tripl is in on the trend and put together an infographic showcasing how users are accessing mobile while traveling. The company illustrated data gathered within the first week following its launch last week. Tripl is an application that delivers daily stories of your friends’ travels through the geo-tagged content they share on Facebook and Foursquare…Read More

Source: Mashable.com, Thumbnail image courtesy of iStockphoto, YinYang, tripl