Daily Archives: July 24, 2012

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Should You Go To College, Is It Worth It? – Infographic

With more and more of the population earning advanced degrees, you should think about ways to utilize your college degree choice to help you stand out from the crowd. Is your degree going to help you learn skills that are valued in tomorrow’s economy? America needs nurses, physician’s assistance, engineers, problem solvers, global thinkers, entrepreneur more than lawyers and art history majors. Labor markets are increasingly global. You will want to think about jobs where you compete with others based on knowledge skills rather than physical skills that can be done cheaper elsewhere. Think ahead about how your degree will make you valuable to the future economy. Is your field going to be reduced to computer algorithms, automated robotics, or an outsource workforce? If so, you may find it harder to win desired positions throughout your career.

75% of Americans think college is too expensive. While scholarships, grants, and loans make it possible for millions, your loans may become too much for you to handle if you struggle finding a job coming out of college. Thinking about your desired college’s reputation, the value of the specific degree you are planning on starting, and the job opportunities that are going to exist around that major in the future will help reduce the chances of a loan default.

Your goals with going to college can be personal development, learning unique and desirable skills, networking, and yes even earning that diploma required for many higher paying jobs. This will help make a college education worth it. We wish you good luck on this journey.

Source: degreejungle.com

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Social Media And Website Search Rankings – Infographic

SEO has been an essential part of brands’ online marketing strategies in the race towards top rankings on Google search. However, a new research reveals that social media engagement connected to a website can leverage a sizable rise (or even fall) in Google rankings independently from any SEO initiatives.

About the research

Six websites were established. Each site focused on similar sized American cities and contained similar type of content and URL. During ten months the content of the websites was left alone while gradually integrating various social media channels to five of the sites – the 6th website operated as a control test and was kept clear of social media channels throughout the entire test period.

Social media channels tested:

Google+

– Business page followers

– Google+1 votes to the site

Facebook

– Likes and Share

Twitter

– Followers

– Tweets and Retweets

The Results

The research not only aimed to reveal if any of the social media channels would influence the ranking on a Google search, but also if any of the channels ranked higher than others. The infographic says it all, really: Google services unquestionably created the best ranking results in the test. Not really that big a surprise all things considered. However, the negative ranking result of gaining 1000 Twitter followers seems off considering the assumed added user relevance to the website.

Point being…

However, the most interesting finding in the test is neither the fact that Google services bring great ranking results nor that a certain amount of Twitter followers creates a fall in ranking. It is the fact that the control test-website with no added social media channels experienced a slight decrease in ranking. Point being that without adding any social media channels a site’s ranking is entirely dependent upon the SEO-efforts. To further elaborate, a successful SEO strategy should explore the opportunities hidden in the use of social media channels if wanting to secure a great Google ranking.

Source: mindjumpers, mediabistro, tasty placement

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Community Management – Is Your Social Media Campaign On Track? – Infographic

This infographic by Return On Digital gives some great tips on how to achieve success on social media. What I think makes this infographic particularly useful, is that it shows what you must keep in mind as a community manager – basically, it’s a list of do’s and don’ts for the community manager.

For example, a good advice is that one should not ask questions on Facebook at any price just because statistics show that it is effective – they don’t increase engagement rate if they are not relevant for the users. Also, don’t post just for the sake of posting – only post valuable content.

Source: mindjumpers, return on digital

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The Evolution Of Olympic Communication – Infographic

We recently took a look at how the exponential growth of social media since the last Summer Olympics in 2008 will reshape this year’s Games in profound ways. But tracing the evolution of Olympic communication back more than 2,000 years proves just as fascinating.

Forget livestreams, score alerts and Twitter — back in the day, Olympic results were delivered by homing pigeon. Then the advent of the “modern” Games in 1896 came during the same year as the introduction of the wireless telegraph. The first Olympic radio broadcast came more than a quarter century later, in 1924, and 1936 saw (get it?) the first live telecast. In 1960, the Games were broadcast worldwide for the first time ever. Finally, the 1996 Games in Atlanta were billed as the “Internet Olympics” — offering the first real sign of what was to come in 2012.

The network solutions company Acme Packet recently dug up all these stats and more from a variety of sources from around the web to produce the infographic below.

Among Acme Packet’s other notable findings: a billion people will receive updates, get results and watch events via digital devices this summer; mobile traffic worldwide is expected to increase by 211% during the London Games; and the Olympics’ estimated operating cost this year would be enough to cover more than 10.5 billion hours of international Skype calls.

Even more impressive though? By the time Rio 2016 rolls around, there will be more mobile devices than people in the world, and this summer’s “first social Olympics” will seem antiquated by comparison.

Source: Mashable.com, Acme Packet