Daily Archives: July 30, 2012

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Largest Payouts In Sports – Infographic

In most sports, the big money is in the personal contracts. But there is still a lot of prize money to be had for the victors in tournaments and other official events. Even the losers can walk away with millions. We’ve broken down the payments for the ten highest paying sporting events, based on a list compiled by Forbes.

Source: Visual.ly

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Self-Obsession, Narcissism and Social Networking – Infographic

With 90 percent of U.S. internet users having signed up for at least one social network, and one out of every eight people on the planet active on Facebook, social media has come a long, long way in a very brief period of time.

Indeed, one in every five minutes online is now spent using these social channels, a figure that has more than doubled since 2007. In each and every minute, we generate some 694,980 Facebook status updates and write 532,080 tweets. And 80 percent of those posts are about our favourite person – ourselves.

Yep, if there’s one thing social media has revealed very clearly it’s the level of narcissism and self-obsession that we almost all have. More than one third (35 percent) of users tag themselves in the 250 million photos that are uploaded daily to social platforms, and people with high levels of self-belief (or, conversely, very low self esteem) spend more than an hour every day on Facebook.

This infographic takes a closer look at the psychology of social networking.

Source: mediabistro.com, Psychology Degree.

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Social Media Marketing VS. Traditional Marketing – Infographic

Social media has rapidly integrated itself into our everyday lives, both personal and professional, and it’s perhaps had no greater impact than on the world of marketing, with consumers and brands seeing enormous benefits and changes.

But how does social media compare to traditional marketing? What are the pros and cons of each?

The advantages of social media marketing are numerous.

It’s cheaper. A lot cheaper. You can reach 1,000 people for a fraction of the cost using social media than you can through television, billboards or even email
Social media is the only marketing platform that allows you to engage and interact with your consumers – it’s a two-way relationship, which can be hugely lucrative for brands
The results are measurable, and marketers can take immediate action to spot trends and re-align campaigns

It’s not all gravy, though. Social media campaigns can be time consuming and the impact can disseminate very quickly, whereas traditional marketing campaigns, certainly in television, can produce short term results that have greater tangibility.

This infographic from Kuhcoon.com takes a closer look at social media vs traditional marketing.

Source: mediabistro.com, kuhcoon.com