Daily Archives: August 1, 2012

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New Top-Level Domain Names and The Future Of The Internet – Infographic

If you operate a website, you’re currently tied to one of 22 different top-level domains. We’re talking .com, .org and the ever-elusive .biz.

In June, the Internet Corporation for Assigned Names and Numbers (ICANN) agreed to create new generic top-level domains (gTLD), allowing companies and organizations to apply for domains that engender a more specific brand presence. For example, a car company could reserve .car or .bmw if it wished. Google applied for a staggering 101 gTLDs, including .lol.

This new opportunity comes with a hefty price tag — $185,000 simply to apply and an additional $25,000 annual fee, should a company’s domain application be accepted. For companies like Amazon, these numbers amount to chump change; however, the price forced most small organizations to bench their domain desires.

Other companies appeared out of nowhere to snatch up potentially lucrative gTLDs. Backed by $100 million in funding, domain registrar Donuts Inc. submitted 16% of all 1,931 applications. The company’s bill? $56.8 million.

The infograhic below, created by Column Five for Demandforce, breaks down the numbers behind ICANN’s new round of domain registration. We think you’ll especially enjoy the more creative submissions: .wtf and .unicorn are sure winners in our book.

Source: Mashable.com, column five, demandforce

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The Rise Of The 3DPrinting Revolution, Objects On Demand – Infographic

Design a pair of shoes on your computer, hit “Print,” and wear them an hour later. If that kind of technology doesn’t blow your mind, you’re dead to me.

The cost of 3D printing technology is finally within the grasp of consumers, and many believe it’s poised to revolutionize commerce. Companies are rushing to get out in front of this new custom marketplace, offering 3D-printed fashion, furniture and even food.

But how does this technology work? What kind of materials does it utilize? And how fast is this industry growing? The folks at HighTable.com have created the visual explanation below. Regrettably, this infographic will only print in 2D — unless you fold it into some sort of origami swan. But that one’s on you.

Source: Mashable.com, high table

Mobile Ad Spending Is Growing Out Of The Roof – $6.4Billion in 2012

Led by strong growth in the U.S., mobile ad spending will rise about 62% this year to $6.4 billion, according to a new report.

Researcher eMarketer estimates that the U.S. mobile ad industry will grow 96.6% in 2012 to $2.3 billion, marking the first year that the U.S. market is bigger than Japan’s. Though Japan’s market is considered more mature, it will still grow 27.2% to $1.7 billion. Western Europe is experiencing faster growth — 68.3% — but is smaller than both at $1.3 billion.

The bullish growth estimate comes as Facebook and to a lesser extent Google are grappling with the loss of projected revenues to mobile. While considered a more targeted form of advertising, mobile affords less screen space for ads, resulting so far in a lower cost-per-thousand (CPM) rate.

Though mobile is growing more quickly than pretty much every other segment in digital advertising, it still represents a small slice of the overall $498 billion advertising industry.

Source: eMarketerMashable.com

Grenade Fishing Gone Wrong – Video

Check out these two idiots fishing with grenades. God protects the most stupid that can’t help themselves.

Celebrating Twitition’s Third Birthday – Infographic

We’re celebrating the third birthday of our Twitter-based petition site, Twitition! Having been used by worldwide celebrities, international activists and worthwhile charities; it’s hard to believe this award-winning platform has only been around for three short years.

The mastermind of our very own Director of Search, Patrick Altoft; Twitition began as another fun office experiment to test the viral nature of social media; but soon turned into an powerful petitioning platform capable of reaching some of the most influential figures in the world.

Take a look at just a few of the highlights in Twitition’s short history below, and let’s look forward to what the next three years brings for this innovative social media tool…

Source: branded3.com

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Churches And Social Media – Infographic

Religion isn’t a word often associated with technology — but it should be.

Communication between religious organizations and their followers has blossomed on social media. Many churches have turned to social networks to increase their outreach to spread their teachings.

Buzzplant, a Christian-based digital advertising agency, surveyed churches to see how they’re using social media within their organization. More than 30% of churches surveyed said they update Facebook each day, while close to 15% said they never use the network.

Just under half of those surveyed say social media is the most effective method of communication, while about 25% prefer the more traditional method — knocking on doors.

Buzzplant works closely with churches to teach them how to effectively use social media and has developed smartphone applications to assist missionaries in the field. The agency asked over 250 churches what social networks they used, how often and how effective they think their efforts are.

Source: Mashable.com, buzzplant