Daily Archives: August 14, 2012

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The Impact Of Infographics In An Infographic

In the beginning of 2009, the word infographic wasn’t well known to people online. Of course, a few people here and there knew what it was, after all, the first infographic was published back in 1626. The phenomenon of the infographic really started to take form in late 2009. It has now become a standing content format on many blogs and news sites across the Internet. But what exactly is the impact of an infographic when it comes to traffic and social media interaction? In order to answer that question, we have to delve into a lot of social media analytics and try to make sense of it all. That is exactly what I have done, and what we will present to you here today.

The impact of an infographic can be measured on many levels, which makes it all just a little bit more complex and complicated to present. With the help of NowSourcing, we have been able to produce an infographic that will compare the traffic and social action impact of an infographic post with a traditional post that does not involve an infographic. It’s through social media analytics that a clear image slowly emerges to tell a story that for some has just been a question without an answer.

By looking into our own social media analytics and statistics, I have been able to determine the impact factor of 500 of the latest published infographics on Bit Rebels compared to 500 of our latest published traditional articles. The result is nothing less than astounding. We have decided to name our infographic ROI: Return On Infographics, which is the main topic of my research. What is quite clear is that traffic increases significantly and the social media actions (which are actions such as likes, retweets and subs) skyrocket when publishing an infographic in comparison to a traditional article or post.

Trying to determine which social network is best suited for infographics based on the increased amount of social media action, click through rate and traffic was quite simple as well after we accumulated all these social media analytics. It seems to be the natural step after our previous data mining, and it comes as no surprise that LinkedIn is the winner in the race, closely followed by Facebook and Google+. What is surprising though is that Pinterest is so far down on the list. But then again, Pinterest is still being developed, which means this might change in the near future. After all, social media continuously changes and so will the social media analytics.

So as you can see, infographics have a profound impact on both traffic and social actions on websites and blogs around the Internet. No wonder this phenomenon has been continuously growing since back in late 2009 when it started to become popular. Apparently the price for an infographic, which starts at around $1,000 and goes all the way up to $10,000, doesn’t seem to scare people off from hiring infographic design services. It’s quite the opposite actually since it will significantly increase brand awareness and drive traffic and social media actions right to the source of the research itself, namely your website. This will definitely increase your share of social media analytics which will help you prepare your next move.

I think what is most important is the topic of the infographic itself. Pick a good one and your infographic can achieve a reach of up to 15 million people, if not more within the social media networking world. That’s a pretty good promotional tool for a company that is looking to expand their client base and present their product to the masses. So, when you think about it, paying $1,000 for an infographic is really not that much considering what you will get in return. I guess that is why we named our first infographic ROI: Return On Infographics. Nothing can really tell the true story like social media analytics do. It’s all in the numbers, and the more you keep an eye on them, the better your chances are that you will find a way to increase your influence as a website overall.

Source: NowSourcing.com, BitRebels, Richard Darell

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Your Klout Score Just Changed. Here’s Why

Your Klout Score Just Changed. Here’s Why.

Your Klout score may have just changed, by a lot. Tuesday the company rolled out updated scores for all of its users and began pushing out an updated Klout interface that focuses not on your Klout score, but the individual posts that got you there.

 

“We went from about 100 variables that we were looking at to over 400,” Joe Fernandez, founder and CEO of Klout told Mashable. “We’re looking at a bunch of new stuff.”

 

The service is looking at 12 billion data points per day across the seven social networks it looks at — 12 times more than it did previously.

 

While things like your number of friends on Facebook and followers on Twitter still play a role in your overall score, Klout puts more weight on who those followers are and how you’re engaging with them.

 

For instance, a like on your latest cat photo from Barack Obama will mean a lot more than a like from your coworker. Getting 100 retweets from just 10 tweets will also weigh more into your score than someone who gets 100 retweets from 1,000 tweets. If the same people retweet your content everyday, their retweets will also be weighed less than someone who gets the same number of retweets from different people.

Real-World Influence

 

Klout also now takes into account more of your real-world influence, and takes into account how important you are at your company -– the CEO will earn more Klout than the mail guy –- and if you’re important enough to have your own Wikipedia page.

 

“We had to figure out how to balance the real-world influence with the online influence,” says Fernandez. “We still lean more toward the online influence but now your real-world influence is coming more and more into play.”

 

SEE ALSO: 10 Things You Didn’t Know About Klout 

“Justin Beiber had a score of 100 and Barack Obama had a score of 94. Because we’re now looking at Wikipedia, and Barack has such an important Wikipedia page, his score goes up to 99 and Justin Beiber’s falls to 91”

 

Klout Moments

 

 

Klout Moments, a new page design when you log in, shows your most recent content , who it influenced, and how engaging it was. Your profile page on Klout now displays Your Moments, a look back at your most influential tweets and posts over the past 90 days.

 

Moments can also help you see what is making your score change.

 

“That was a common frustration people had,” says Fernandez. “Now you can see what resonates with your network.”

 

Fernandez describes Moments as a fundamental shift in Klout, and how people might look at the site, going from simply a score that was analyzing you to something that now shows off the interesting things you say, why you’re important, and what you’re passionate about.

 

SEE ALSO: Your Social Influence and Why Marketers Care About It 

“Before I would come to Klout and I would just see a bunch of graphs, this is such a more personal view. You’re not influential because of a number. You’re influential because of what you say.”

 

If you love looking at the graphs, updated versions are also available and can also help give you a closer look at where your score is ultimately coming from.

 

Eventually Moments will also be available for individual topics, so you’ll be able to click on something — say, “cats” — and see your best content on that topic.

 

“Klout should make you feel important, and make you feel listed to.”

 

Raising the Bar

Trying to get your Klout score up? Here’s a rundown of some of the factors that play into your ultimate score.

Facebook
Mentions via tag from other people
Likes
Subscriber count
Posts on your wall
Overall friend count

 

Twitter
Retweets
Mentions
List memberships
Replies from you to your network
Number of followers

 

Google+
Comments on your content
+1s
Reshares of your content

 

LinkedIn
Your job title on LinkedIn
Your connections
Recommendations
Comments

 

Foursquare
Tips completed – the number of suggestions you’ve left at venues that people have actually completed.

 

+K
+K from your friends now also plays a role in your score. Previously it only influenced what categories you were thought to be influential in, not how influential you were in general.

 

Wikipedia
Page Importance
Inlinks to Outlinks ratio
Number of Inlinks

 

New Klout scores will go live Tuesday, and the updated interface will slowly roll out to all users.

What do you think of the new Klout?

Awesome Car

Dream Of A Car!

 

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Thanks,
The Instagram Team