With the back-to-school shopping season upon us, it should come as no surprise that more consumers are flocking to the Internet to make purchases for the upcoming year. But just because it’s easier to comparison shop and find the best deals online doesn’t mean you will walk away spending less.
According to the National Retail Federation (NRF), those that use the web to shop for back-to-school supplies spend 27% more — for a total of $874 — compared to the average shopper ($688). This might also mean that shoppers are buying bigger ticket items online, and not necessarily more.
Overall, e-commerce has seen significant growth during the period in the last few years. Since 2003, online shopping for back-to-school items has quadrupled — now with 39.4% of shoppers buying at least one item for school on the Internet, up from 10.9% in 2003 and 21.4% in 2007.
The economy is still top of mind for many consumers this season, with 85% said it will impact how, what, when and where they shop for school and college items.
The NRF has put together an infographic detailing the biggest spending trends. For a full look, check out the data.
Source: Mashable.com, National Retail Federation
August 15, 2012 in Business, Education, Infographic, Marketing, People, Technology
Tagged Back-To-School, Business, E-Commerce, Internet, Online Shopping
Pride yourself on multitasking? You may need to take a closer look at how you tackle your to-do list.
Despite the numerous gadgets and apps that help us get through our days, research suggests that only 2% of people can multitask effectively. As for the remaining 98%? They’re actually lessening their productivity without even realizing it.
This infographic from OnlineCollege.org details how often we confuse multitasking with actual distraction. For example, employees who use a computer for work are, on average, distracted every 10.5 minutes. Students who bring their laptops to class aren’t doing much better, since 62% of the web pages that they open during class are completely unrelated to the lecture. And what about the 67% of people who check their email or use a mobile web browser while on a date?
Focusing on more than one thing decreases your productivity by 40% and lowers your IQ by 10 points, according to Harvard Business Review. And it almost goes without saying how dangerous it is to multitask while driving.
Check out the infographic below for more stats on how multitasking affects the average person. Do you think you’re part of the elite 2% that can achieve it?
Source: Mashable.com, online college
August 15, 2012 in Business, Infographic, Life, Lifestyle, People
Tagged Dangerous, Infographic, IQ, Multitasking, Productivity, To-Do List
While online shopping is quickly dominating retail, there’s no substitute for a visit to the Apple Store. From the distinct style to the bright-eyed employees with an encyclopedic knowledge of the brand’s products, shopping at an Apple Store is an experience all its own.
If you count yourself among the Apple fanboys and fangirls, you’re in one of the biggest clubs in the world. As of July 2012, Apple has opened 363 retail hubs in 11 years, stores that shoppers have come to associate with the latest tech innovations. As part of the most valuable public company in the world, Apple stores make more money per square foot than any other U.S. retailer.
OnlineMBA created this graphic, which takes you behind the scenes of Apple’s in-store retail operations. One stat that particularly caught our eye: Getting a job at a Manhattan Apple Store in 2009 was harder than scoring a spot at Harvard, with a hire rate of just 2%. It’s no wonder they seek out the cream of the crop. In 2011, Apple store employees’ average sales per square foot were more than twice the sum of three of the retailer’s competitors (Best Buy, Costco and GameStop).
Source: Mashable.com, onlinemba
August 15, 2012 in Business, Companies, Economy, Financial Markets, Infographic, Technology
Tagged Apple, Growing, Innovation, Profit, Retail, Stores, Technology