Daily Archives: August 15, 2012

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Social Media: Favortite Moments Of U.K. Twitter Users – Infographic

Which Olympic moments and events made Twitter users in the U.K. smile most?

Heptathlete Jessica Ennis, tennis star Andy Murray and distance runner Mo Farah all brought loads of joy to their fellow countrymen during the Games, according to new data from the utility company EDF Energy.

You may have heard of EDF Energy — they’re also the folks who turned the iconic London Eye ferris wheel into a nightly light show reflecting social media sentiment during the Olympics. The company enlisted social media experts, linguistics analysts and algorithms to keep a finger on Britons’ digital pulse during the games. Their findings over the past two weeks are presented in the infographic below.

Overall, Twitter users in the U.K. registered a “positivity reading” of 64% during the Games, meaning more than six in 10 tweets expressed positive feelings, reactions and emotions. That number jumped to 90%, though, when Ennis took the heptathlon gold, and 82% twice — first when Murray won the the tennis gold, and again when brothers Alistair and Jonny Brownlee took the triathlon gold and bronze medals, respectively. Farah pushed the positivity meter up to 76% when he won the 5,000 meter race on Aug. 11.

Britons’ biggest buzzkill? National positivity fell from 86% to 71% when native daughters Victoria Pendleton and Jess Varnish were disqualified from the women’s team sprint on Aug. 2.

Twitter users in the U.K. were most active during the July 27 opening ceremony, posting more than 47,000 tweets per hour. During Sunday’s closing ceremony, they posted just over 46,000 tweets per hour, according to EDF Energy. Worldwide, the Olympics generated 150 million total tweets.

Source: Mashable.com, EDF Energy

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Social Media: The 2012 Olympics Happened on Twitter – Infographic

Forget London. Much of the 2012 Summer Olympics action is happening on Twitter. Athletes have used the social network to share photos and status updates that take their followers inside the Games. Fans have used it to revel in Olympic drama and — in the U.S. — tweet result spoilers for viewers stuck waiting for NBC’s tape-delayed primetime coverage.

How did all the Twitter chatter stack up over the event’s first 10 days? Mass Relevance, Twitter’s official social curation and integration partner, tracked the tweets to produce the infographic below, which shows just that.

Through 10 days, there were more than 28.4 million Olympic-themed tweets, according to Mass Relevance, and users worldwide sent an average of 2,000 tweets per minute. Swimming led the charge as the most talked-about sport, followed by gymnastics, basketball, soccer and volleyball.

American swimmer Michael Phelps was the most-discussed athlete, with 574,000 mentions. He was followed by American basketball star LeBron James, British diver Tom Daley, Jamaican sprinter Usain Bolt and American hooper Kevin Durant. But look for Bolt and other runners to surge up the rankings over the second half of the Games, when much of the Olympic attention turns from swimming and gymnastics to track and field.

Interesting to note is that Daley was at the center of one of the Olympics’ biggest Twitter-centered stories so far. After a disappointing medal-less performance in the men’s synchronized diving championships, he used Twitter to out a troll who sent a hateful message referencing his late father. The interaction gained widespread attention and the troll was later arrested on suspicion of malicious communications.

Check out the following infographic for the full picture of how tweeters followed the Olympics.

Source: Mashable.com, Mass Relevance

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Business, Marketing: Back-To-School Shopping Is Happening Online

With the back-to-school shopping season upon us, it should come as no surprise that more consumers are flocking to the Internet to make purchases for the upcoming year. But just because it’s easier to comparison shop and find the best deals online doesn’t mean you will walk away spending less.

According to the National Retail Federation (NRF), those that use the web to shop for back-to-school supplies spend 27% more — for a total of $874 — compared to the average shopper ($688). This might also mean that shoppers are buying bigger ticket items online, and not necessarily more.

Overall, e-commerce has seen significant growth during the period in the last few years. Since 2003, online shopping for back-to-school items has quadrupled — now with 39.4% of shoppers buying at least one item for school on the Internet, up from 10.9% in 2003 and 21.4% in 2007.

The economy is still top of mind for many consumers this season, with 85% said it will impact how, what, when and where they shop for school and college items.

The NRF has put together an infographic detailing the biggest spending trends. For a full look, check out the data.

Source: Mashable.com, National Retail Federation

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Business: Multitasking Lowers Productivity And IQ – Infographic

Pride yourself on multitasking? You may need to take a closer look at how you tackle your to-do list.

Despite the numerous gadgets and apps that help us get through our days, research suggests that only 2% of people can multitask effectively. As for the remaining 98%? They’re actually lessening their productivity without even realizing it.

This infographic from OnlineCollege.org details how often we confuse multitasking with actual distraction. For example, employees who use a computer for work are, on average, distracted every 10.5 minutes. Students who bring their laptops to class aren’t doing much better, since 62% of the web pages that they open during class are completely unrelated to the lecture. And what about the 67% of people who check their email or use a mobile web browser while on a date?

Focusing on more than one thing decreases your productivity by 40% and lowers your IQ by 10 points, according to Harvard Business Review. And it almost goes without saying how dangerous it is to multitask while driving.

Check out the infographic below for more stats on how multitasking affects the average person. Do you think you’re part of the elite 2% that can achieve it?

Source: Mashable.com, online college

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Social Media: We Love And Hate Pinterest – Infographic

The Pinterest frenzy may have cooled, but millions of people are still buzzing about social media’s overnight sensation. Once the network reached 10 million users in February (in record time, we might add), buzz peaked with 119,000 social mentions, an increase of 373% over two months.

But a rush of new users meant Pinterest was under a microscope. According to this infographic by NetBase and SAP, people were quick to criticize the platform’s technical glitches and UI shortcomings. Others felt that connecting Pinterest with Facebook delivered unwelcome “spam” from pin-happy users. The number-one thing that Pinterest users hate? Three-quarters believe that the social network is a gigantic time suck. But let’s be honest: That’s your own fault.

However, Pinterest isn’t all bad. After all, its beautiful interface has not only inspired you, but web design in general. The visual layout is all the better for amazing photos of food porn, the top-liked feature on Pinterest.

Do you have a love/hate relationship with Pinterest?

Source: Mashable.com, SAP, NetBase

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Business: Strongest Retail Stores: Apple Stores – Infographic

While online shopping is quickly dominating retail, there’s no substitute for a visit to the Apple Store. From the distinct style to the bright-eyed employees with an encyclopedic knowledge of the brand’s products, shopping at an Apple Store is an experience all its own.

If you count yourself among the Apple fanboys and fangirls, you’re in one of the biggest clubs in the world. As of July 2012, Apple has opened 363 retail hubs in 11 years, stores that shoppers have come to associate with the latest tech innovations. As part of the most valuable public company in the world, Apple stores make more money per square foot than any other U.S. retailer.

OnlineMBA created this graphic, which takes you behind the scenes of Apple’s in-store retail operations. One stat that particularly caught our eye: Getting a job at a Manhattan Apple Store in 2009 was harder than scoring a spot at Harvard, with a hire rate of just 2%. It’s no wonder they seek out the cream of the crop. In 2011, Apple store employees’ average sales per square foot were more than twice the sum of three of the retailer’s competitors (Best Buy, Costco and GameStop).

Source: Mashable.com, onlinemba

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