Daily Archives: August 16, 2012

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Social Media: What People Do And Share On Twitter – Infographic

Woke up, fell out of bed…checked my Twitter right away. Sound familiar? The microblogging network is core to many of our digital lives and content consumption habits. But what really goes on in the Twitter world on a given day? One thing is for sure: What happens on Twitter doesn’t stay on Twitter, and people use it to send link flying about the web like mad.

Tweeters share photos more than anything else, and pics make up more than a third of all links shared on the social network. Articles make up just 16% of shares, while videos come in at just under 10%. Predictably, YouTube dominates there, making up six in 10 video posts. Among photos, most people share directly from Twitter, while Instagram clocks in at 15%.

These stats come to us via Diffbot‘s new Page Classifier API. The tool, according to Diffbot, can identify the type of content behind any web link. Page Classifier analyzed 750,000 links posted on Twitter to create the infographic below, which gives an interesting high-level snapshot of what we share and how.

Among other interesting findings? Seven percent of tweeted links lead to an error page, while 8% link to a product. Live streamed personal video makes up more than 10% of video shares. Most shared news articles don’t come from CNN, The New York Times or Huffington Post — Indonesian site detik.com actually dominates there, according to Diffbot’s analysis.

Source: Mashable.com, Diffbot

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Social Media, Politics: The 25 Global Top Leaders On Twitter And Their Social Media Shortfalls

Twiplomacy is the first-ever global study of world leaders on Twitter. The governments of almost two-thirds of the 193 UN member countries have a presence on Twitter: 45% of the 264 accounts analysed are personal accounts of heads of state and government, but just 30 world leaders tweet themselves and very few on a regular basis.

This study shows that while the social network invites direct interaction between users, few world leaders take advantage of this opportunity to develop connections. Almost half of world leader accounts analysed don’t follow any of their peers. A quarter of world leaders and governments follow President Barack Obama and the White House, but @BarackObama and the @WhiteHouse have established mutual Twitter relations with only three other world leaders: Norway’s Jens Stoltenberg, the UK Prime Minister and Russia’s Dmitry Medvedev.

European Union President Herman van Rompuy (@euHvR) is the best connected world leader with 11 mutual follows. Australian Prime Minister @JuliaGillard is the second most connected world leader. Many governments use Twitter as an automated news feed from their website or Facebook page. As of 1 July 2012 the 264 accounts enjoyed a combined following of 51,990,656.

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Social Media, Marketing: Brand Sponsors And The Olympics On Social Media – Infographic

The Olympics are over, and whether you were watching or not, you probably couldn’t avoid their sponsors’ ads.

Unmetric, a service that tracks brands’ online presence, collected data leading up to the Games to see how sponsors stacked up against each other.

“The Olympics represent the grandest stage in all of sports, bringing together the greatest athletes from around the world. This grandness and competition is mirrored by the brands sponsoring the event in their efforts on social media,” says Unmetric CEO, Lux Narayan. “Within this competitive landscape, brands are doing their best to become the business equivalent of Michael Phelps. This report looks deep inside their efforts to decipher who’s actually winning on Facebook, Twitter and YouTube.”

Coca-Cola took the lead across all networks in numbers, though McDonald’s followed close behind. The fast food chain also responded to fans more quickly than all other sponsors. Watch company Omega lacked the numbers of its competitors, but compensated by posting more engaging content. On the other hand, Panasonic consistently fell behind in most categories.

Overall, Coca-Cola reigned supreme in both numbers and engagement; this is largely due to their Move to the Beat campaign, which allowed fans to upload homemade music videos. Other sponsors lacked similar integrated campaigns.

Source: Mashable.com, unmetric