Woke up, fell out of bed…checked my Twitter right away. Sound familiar? The microblogging network is core to many of our digital lives and content consumption habits. But what really goes on in the Twitter world on a given day? One thing is for sure: What happens on Twitter doesn’t stay on Twitter, and people use it to send link flying about the web like mad.
Tweeters share photos more than anything else, and pics make up more than a third of all links shared on the social network. Articles make up just 16% of shares, while videos come in at just under 10%. Predictably, YouTube dominates there, making up six in 10 video posts. Among photos, most people share directly from Twitter, while Instagram clocks in at 15%.
These stats come to us via Diffbot‘s new Page Classifier API. The tool, according to Diffbot, can identify the type of content behind any web link. Page Classifier analyzed 750,000 links posted on Twitter to create the infographic below, which gives an interesting high-level snapshot of what we share and how.
Among other interesting findings? Seven percent of tweeted links lead to an error page, while 8% link to a product. Live streamed personal video makes up more than 10% of video shares. Most shared news articles don’t come from CNN, The New York Times or Huffington Post — Indonesian site detik.com actually dominates there, according to Diffbot’s analysis.