Daily Archives: August 17, 2012

Music Video: Devo – Whip it!

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Technology: Could A Hurricane Bring Down The Internet – Infographic

It wasn’t too long ago that a freak storm in Virginia took down Amazon’s cloud servers, and along with it, Instagram, Pinterest and other popular websites.

The outages, which came amid a brutal heat wave, left thousands without power and thousands more irritated at the absence of some much-beloved web services. But was the event a one-time thing or a harbinger of worse Internet catastrophes to come?

Our friends at Slashdot.org prepared the infographic below to look into the question of just how vulnerable the web is to freak weather events. The answer? More so than you might think.

Amazon and Rackspace both have major cloud computing centers in Virginia, which experienced three hurricanes from 2003 to 2004 alone. Add in climate scientists’ predictions that global warming will increase the frequency and severity of these types of storms, and there’s an argument for redundancy in your cloud network if we ever heard one.

Source: Mashable.com, Slashdot.org

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Social Media: Who Likes What On Different Sites – Infographic

Do you ever wonder what social networking sites you should be focusing your marketing efforts on?

This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics. We also discuss the affinity score of certain keywords for a few social networking sites. The sites included in this graphic are Facebook, Twitter, MySpace, Digg, StumbleUpon and YouTube.

Key Points:

  • MySpace has the greatest gender divide, with a 64% female and 36% male membership.
  • Twitter has the largest division of wealthy users with 27% earning $75,000/year or more.
  • Facebook has the largest division of older users with 37% being 45 years or older.
  • Digg has the largest division of users with a graduate degree at 9%.
  • Stumbleupon is very popular among graphic designers. You’re 14.2 times more likely to reach a graphic designer through Stumbleupon than if you were to cast your marketing message broadly across the internet.

About The Author: Sean Work is the marketing coordinator at KISSmetrics. Follow him on twitter (@seanvwork) and ask him for a free cup of coffee 🙂

Source: KissMetrics