What was the last thing you shared on the web? There’s a good chance it was either a photo or a video. And increasingly, that shareable content is originating from brands.
Companies are quickly learning that visual media is one of the most effective ways to share their stories. In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates. And they shared videos 12 times more than photo and text posts combined.
The world’s biggest social media properties have quickly made visual content a huge priority, often designing or re-designing their entire platforms to nurture such media. Pinterest proved that stunning visuals generate monumental engagement, and YouTube continues to produce hoards of original content in response to user demand.
Brands, take note.
M Booth partnered with social analytics company SimplyMeasure to measure engagement data and produce the following infographic. M Booth recently released Framed, a storytelling tool that helps brands create visual content to engage their digital communities.