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Source: Visula.ly, Zendesk
Marketers spend so much time creating content, building landing pages, and generating leads. As they should! With a boatload of leads, you can also send a boatload of amazing email marketing messages to nurture those leads into customers.
Problem is, the enthusiasm your email subscribers once felt can dwindle. And sometimes, no matter how amazing your email marketing is, some recipients will stop clicking, stop opening, and eventually unsubscribe.
But what if you had better insight into why your email recipients felt this way? Well, maybe you could actually do something about it. Litmus to the rescue! They’ve created this handy infographic that breaks down, in simple terms, all of the reasons your recipients become disengaged with your email marketing — and what you can do about it, too.
When you’re curled up with a good book that you just can’t set aside, whether it’s a physical book or an ebook, do you know what makes it so compelling? Is it the mystery, the suspense? Maybe it’s the romance.
Turns out men and women have very different habits when it comes to picking a good book. Men prefer books of a historical nature while women opt for romance and literature.
This data is from HipType, a company that gathers analytics data from e-readers for authors. It analyzes a range of books, according to HipType, “including everything from major bestsellers to obscure titles that only a few thousand people have read.”
For this infographic, the company studied the DNA of a successful book as well as the reading habits of men and women, and found that women are 50% more likely to finish a book than men. Just how long is our collective attention span? Turns out the average length of the bestseller list 375 pages. That’s a good thing because the survey shows only 74% of people actually finish a book over 400 pages.
If you’re a fan of ebooks, you likely live in a city. The survey finds 82% of people who read ebooks actually live in cities.
Online shopping is discreet, easy and fast. It’s no wonder shoppers are filling up virtual carts instead of visiting brick-and-mortar shops.
Shopping online allows us to skip the lines, crowds, travel expenses and the hassle of parking. A recent survey conducted by Lab42 — a market research company — found 66% of consumers prefer web retailers. Nearly half of the survey participants complete 73% of their shopping online.
Savvy shoppers are also turning to web and mobile stores for bargains. Nielson recently reported nearly 50% of U.S. smartphone owners are using shopping apps each month, frequenting eBay, Amazon, Groupon and LivingSocial’s mobile stores. About 45 million smartphone owners access shopping-and-commerce apps each month.
Lab42 produced the infographic below showcasing the findings from its online shopping survey. The company also explores the factors influencing online shoppers to make purchases.
Are you more likely to buy something online if offered free shipping?