Reading Habits: The DNA Of A Good Book – Infographic

When you’re curled up with a good book that you just can’t set aside, whether it’s a physical book or an ebook, do you know what makes it so compelling? Is it the mystery, the suspense? Maybe it’s the romance.

Turns out men and women have very different habits when it comes to picking a good book. Men prefer books of a historical nature while women opt for romance and literature.

This data is from HipType, a company that gathers analytics data from e-readers for authors. It analyzes a range of books, according to HipType, “including everything from major bestsellers to obscure titles that only a few thousand people have read.”

For this infographic, the company studied the DNA of a successful book as well as the reading habits of men and women, and found that women are 50% more likely to finish a book than men. Just how long is our collective attention span? Turns out the average length of the bestseller list 375 pages. That’s a good thing because the survey shows only 74% of people actually finish a book over 400 pages.

If you’re a fan of ebooks, you likely live in a city. The survey finds 82% of people who read ebooks actually live in cities.

Source:, hiptype

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