Daily Archives: September 3, 2012

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On The Go: Travelers And Their Mobile Devices – Infographic

For many travelers, skipping town for a bit is also a perfect excuse to get some mental distance from their omnipresent mobile devices. But the desire for digital distance comes with a layer of irony — those mobile devices are increasingly what make travel possible in the first place.

People rely more than ever on mobile technology to find and book travel reservations. A slew of stats from the Internet travel giant Expedia show just how much people plan their trips while already on the go.

More than 65% of people who book a hotel room within 24 hours of checking in do so from a mobile device, according to Expedia. More than 15% of travelers who book a flight 24 hours or less in advance do so via mobile. Both stats show how smartphones have given new power to the harried, last-minute traveler in recent years. Hotels with ratings between two and three stars are most commonly reserved via mobile devices, indicating that they’re likely the best (or most available) last-minute lodging option.

Nine of the top 10 cities for reserving rooms while on the go are in he United States, with Paris as the only outlier. In Las Vegas, a whopping 32% of all bookings are made on mobile devices. Los Angeles and Orlando also top 10%. And when do people use their mobile devices to plan trips? Friday and Saturday are the most popular days, showing again just how valuable smartphones have become for enabling that spontaneous weekend getaway.

Source: Mashable.com, Expedia.com

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The Influence Of Fake Followers On Twitter – Infographic

The number of live humans following you on Twitter might be significantly lower than your profile’s “followers” number states. This infographic below shows that many celebrities and politicians on Twitter — often with millions of followers — typically have more than 30% fake followers.

So, what’s a fake follower? It could be a bot or someone who created a Twitter account, followed some people and is no longer active. There’s a lot of faking taking place on sites like Twitter and Facebook. Anyone can buy Twitter followers using one of the many services that promises active followers for around $1,000.

This infographic from Social Selling University shows some key figures and companies that have fake or inactive followers, plus how much companies are charging to boost Twitter followings.

A new tool called Fakers, that shows you how many of your followers are “fake,” “inactive” or “good,” has pushed this issue into the spotlight. With this tool, anyone can find out how many of their followers are legit and how many are fake.

Check out this infographic below and tell us what you think about people with fake followers. Do you see them as less influential?

Source: Mashable.com, Social Selling University, Nowsourcing