The U.S. Open is among the most high-profile events in tennis. It’s a big deal for players who are looking not only for a major championship — but also to improve endorsement potential.
While nothing can replace the marketability of competitive success, athletes’ social media profiles are more relevant than ever.
So which U.S. Open stars are most attractive? SponsorHub thinks it has the answer. The company uses a scoring metric based on athletes’ sporting performance combined with their social influence on Twitter, Facebook and Klout to rank their value to advertisers.
SponsorHub’s findings: Roger Federer doubles as the top-ranked player in men’s tennis and the sport’s most marketable star. Serena Williams is just the fourth-ranked female tennis player in the world, according to the WTA, but is actually the most sponsorable. The full top 10 list of most-sponsorable tennis players is an even split with five men and five women.
Athletes are no longer the only ones whose social influence can lead to brand partnerships. Evian water brought three popular Instagram users to the U.S. Open, paying them to shoot and post behind-the-scenes photos to the brand account for a day.
SponsorHub recently applied this same formula to rank Olympic athletes.