Daily Archives: September 11, 2012

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75% Of iPhone Users Want To Upgrade To iPhone 5 In Next Year – Infographic

A new study suggests that three in four iPhone owners will likely upgrade their current model to Apple’s next-generation smartphone by the end of 2013.

AYTM Research — which surveyed 3,000 U.S. consumers (22% of which are already iPhone owners) to measure the anticipation of the launch — found that 24% of current iPhone users have their sights set on upgrading to the latest version by the end of this year. Meanwhile, about 25% said they will likely upgrade in the first half of 2013 and 26% anticipate upgrading in the second half. In total, this equates to about 75% of current iPhone owners plan on getting an upgrade in the next year.

According to the study, those who are most likely to upgrade to a new iPhone skew younger in age — consumers ages 18 to 34 are 46% more likely to upgrade by the end of 2012 than those 35 and older.

The stats come one day before Apple’s big press event, where it is expected to launch its next-generation iPhone. Although the tech industry has been impatient for the news to come out of the event, only 58% of respondents said they are aware the company is about to announce a new iPhone.

The study also found that 6% of consumers who previously owned iPhones no longer own them — 81% of this group switched to a non-Apple smartphone. Meanwhile, about 40% of respondents said they live with someone who owns an iPhone.

Sending text messages is the top activity among iPhone users (25.6%), followed by making phone calls (22.3%), surfing the web (20.6%), checking email (19.1%), accessing the app store (6.1%), playing games (3.9%) and using GPS (2.4%).

In addition, consumers rated Apple tops in terms of smartphone quality (48%), followed by Samsung (27%) and HTC (10%).

For a full look at anticipation surrounding the event and the next-generation iPhone, check out the infographic.

Infographic via ATYM.com

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StumbleUpon’s Paid Discovery – Infographic

StumbleUpon has gained great popularity as a service for finding new and interesting Web pages, videos, and photos on over 500 topics that are recommended by others with similar interests. The service boasts more than 25 million users who are extraordinarily engaged, devoted, and likely to spend countless hours exploring the sticky site. While StumbleUpon’s value as an informative online resource is clear, its usefulness as a marketing tool is finally being realized by the more than 75,000 advertisers affiliated with the service. To demonstrate its many marketing benefits, StumbleUpon.com and Visual.ly created this infographic. It shows some stunning statistics, such as that 80% of all ad ratings from users are positive and that the service delivers 10 clicks for every one click generated by other advertising platforms. It also illustrates how paid discovery provided over 17 billion seconds of brand engagement last year, with that figure poised to soar each year. For a peek at how StumbleUpon can work to an advertiser’s advantage, check out the infographic.

Source: MDG Advertising

Beautiful People – Zoe Saldana’s Killer Instinct, Interview And Photos: GQ.com

Zoe Saldana GQ September 2011 Interview: Photos: GQ.

Zoe Saldana sexed up the Starship Enterprise, then a planet called Pandora. Call that her blue period. In her next role, she’s red-hot as a stone-cold, ass-kicking, lollipop-sucking assassin…Read More

New York Fashion Week #MBFW #RichardAvedon – Impressions

Source: Uploaded by user via Mercedes-Benz on Pinterest

Classic Avedon Style #RichardAvedon #BlacknWhite

Soccer: Napoli Bans Players From Sex Two Days Before Matches To Avoid Injury

According to a recent report from Football Italia, Napoli’s club doctor claims a sex ban keeps players out of harm’s way.

“Avoiding sexual activity for two days before a game is fundamental to prevent muscular strains, contractions or inflammations,” Professor Alfonso De Nicola told Corriere del Mezzogiorno.

“It is the rule for our squad. There is also a specific work done by my staff and the fitness coaches which is aimed more at prevention than cure.

“The players must be praised for the professional approach they take in their private lives too. They must always continue certain exercises at home that are taught in the training camp.”

Napoli’s manager Walter Mazzarri led the club to a fifth place finish in Serie A and a quarterfinal place in last season’s UEFA Champions League in 2011-12. With the help of Edinson Cavani and Marek Hamsik, the Naples outfit captured the Italian Cup last year.

Mazzarri’s squad only missed fifty games due to injury, compared to other clubs – AC Milan, Internazionale and Roma – who missed over 100 games last season respectively.

Other recommendations in the doctor’s regimen include sticking to a strict eating timetable, organic meals, not drinking alcohol and documenting muscular twinges.

via Napoli bans players from sex two days before matches to avoid injury – Serie A News | FOX Sports on MSN.

A Marketer’s Guide to Pinterest – Video

All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by “pinning” them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and “repin” the images onto their own pinboards. Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. “Pins” help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community. Now, MDG Advertising has produced an engaging video highlighting the facts, figures, and findings from its popular “Pin It To Win It” infographic.

The video details the social site’s demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined.

The video goes on to cover the brands, both large and small, on board the pinboard phenomenon, such as Whole Foods, Etsy, West Elm, and Real Simple. These companies reflect the cooking, décor, and crafts interests that are prevalent among the Pinterest audience.

In addition, the video helps marketers navigate Pinterest’s features and terminology by demonstrating the “pin,” “repinning,” and “board.” It also shows how companies can leverage Pinterest for maximum response and referral traffic, whether by improving their image quality or promoting more than just a product line.

Source: MDG Advertising

New York Fashion Week #MBFW CZAR – Impressions

Mustard Printed Dresses at CZAR #MBFW

Will an Apple Music Service Spell Doom for Pandora? – Video

Social Media Marketing – CMOs Tapping into Social Data for Consumer Insight



Social media data continues to have an enormous influence on today’s business decisions and trends. In fact, 89.4 percent of CMOs reported using this data related to customer usage of social media to make some of their business decisions, with 21.3 percent of CMOs saying such social data impacted a full 20 percent of their business choices. These are just a few of the findings from a recent report by Bazaarvoice and The CMO Club titled “Chief Customer Advocate: How Social Data Elevates CMOs.” MarketingProfs.com provided more insight from the revealing report.

The report showed that approximately 80 percent of CMOs considered social data to be an accurate indicator of potential business trends, as well as a measure of consumer demographics, a gauge of general consumer sentiment toward products and a source of purchasing influence. It also revealed that 47.3 percent of CMOs have even used social data to predict sales and overall campaign success.

Given its growing importance, it’s not surprising that a whopping 97.3 percent of CMOs have shared their discoveries from social data with their fellow C-level executives on an annual basis and two-thirds of CMOs reported discussing their findings monthly. More than half of CMOs shared such social data with their brand management colleagues, followed by approximately 36 percent that imparted their social insights on their sales associates, Web design crews, and product development teams.

Interestingly, more than 80 percent of CMOs said that social data had a tangible affect on brand awareness and loyalty, with three-quarters of respondents citing its impact on sales. Clearly, social data is influencing how CMOs are developing their social media marketing plans.

MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, creative, digital marketing, print advertising, direct mail marketing, media planning and buying, TV and radio, public relations, Web design and development, email marketing, social media marketing and SEO.

Source: MDG Advertising

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The Psychology of Colors – Infographic

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Ever wondered why McDonald’s, KFC and Pizza Hut have a dash of red in their logos? Because the colour red whets appetite. ET Magazine looks at the many shades of colour that make us see things differently.

Source: ET Magazine, About,  Visual.ly

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Top 10 Economic Superpowers – Infographic

Who has a large stake in our worlds economy? Here is the list of the top 10 influencers of our worlds economy.

Source: Visual.ly