Monthly Archives: September 2012


Gaming In The Classroom, Game Based Learning Improves Student Engagement – Infographic

Gaming gets a bad rap a lot of the time. It rots kids’ brains, turns them into vegetables; it makes kids’ socially isolated and neglect their studies — those are the most common charges, and are certainly based in reality.

Used responsibly, however, gaming can become a force that actually helps mold young minds for the better. The use of electronic games in education is on the rise, and many teachers are finding that it helps students not only retain information, but remain engaged and motivated as well.

How? According to University of Bristol neuroscientist Paul Howard-Jones, there’s some serious science behind the theory. Electronic games, the thinking goes, stimulate the brain to produce the chemical, dopamine. Dopamine plays a number of important roles in the brain, not least among them aiding cognition. Moreover, smartly deployed gaming helps kids because it lets them maintain an active role in their learning processes, and explore and experiment on their own.

To explore the growing role of electronic games in schools, the Internet education portal recently surveyed a number of sources, including Education Week, and the NEA Foundation.

Among their more notable findings, 3,500 Chinese students used an online learning course that included digital games to help them learn English. In a survey of their teachers, 95% said the digital program increased motivation among the students. Similarly, another study found that students who used a computer-learning program that included game-like elements scored 5.5 points higher in regional percentile rankings.

Check out the infographic for the fuller picture, then let us know in the comments: What kind of role do you think gaming can play in education?



Facebook’s $4.5 billion secret weapon – MarketWatch

Facebook’s $4.5 billion secret weapon – MarketWatch.

By Jake Mann and Meena Krishnamsetty

Facebook Inc. FB +0.63%  has been criticized quite heavily since its IPO debacle earlier this year. Whether it is calls for the company to hire another head honcho to replace Mark Zuckerberg, or claims that it isn’t doing enough to protect the privacy of its users , it seems like every armchair analyst has something to say about the social network.

From an investment standpoint, most of bear concerns over buying into shares of Facebook have to do with revenue diversification, or lack thereof.

Current estimates place around 85% of the company’s revenue as dependent on advertising, and we all know how certain their foothold in that arena looks right now .

While competitors like LinkedIn Corp. LNKD +0.34%  andGoogle Inc. GOOG +0.84%  have taken steps to limit their social networks’ dependence on third-party ads, it seems like the best Facebook can do is ponder how they can improve the functionality of their mobile app.

What if we told you there is another way for the social network to make millions, even billions of dollars? Even more so, what if this technology had been laying under investors’ noses since 2008?

Ladies and gentleman, we’d like you to put your hands together for…(drum roll please)…Facebook Connect.

Facebook Connect is the oft-used program that lets users sign into their favorite third-party websites with their Facebook login, and is on every domain name under the sun, from e-analytics site Alexa, to real estate information site Zillow.

Released four years ago to relatively little fanfare, Facebook Connect is the bastard son of the company’s API and platform programs, which were introduced in 2006 and 2007, respectively.

On the official Facebook blog, the company states that Connect allows its users “to take their identity and friends with them around the Web, while being able to trust that their information is always up-to-date and always protected by their privacy settings.”

Besides being a convenience for web surfers, Facebook Connect is also boon to websites that integrate the platform into their login systems. Take music streaming database Spotify, which is a Napster-ish version ofPandora , as an example of how Connect integration can be taken to the nth degree. Since making it a requirement for users to login to its system through Facebook last September, Spotify has added roughly 5 million users — a total representative of 25% of its user base.

Other third-party sites implement a less extensive version of Connect, though its biggest benefit is that it is free. In its first year of operation, Facebook reported that roughly 80,000 sites had integrated with the service; this total had grown to 2 million by the end of 2010.

In the 20-plus months since, Zuckerberg and Co. have estimated that 10,000 sites a day are syncing their login systems with Connect. Doing a few back of the envelope calculations, this means that Facebook Connect must have upward of 8 million partner sites currently, with this total expected to reach 12 million by the end of next year.

Though there are no perfect comparisons for Facebook Connect, we can make a few indirect conclusions about the potential of the service, if Facebook decided to start charging third-party sites.

LinkedIn Premium currently charges subscribers $24.99 a month; it is notable that this premium pricing program experienced similar, but lesser growth than what is expected of Facebook Connect.

As of its most recent annual report, LinkedIn reported having close to 25 million premium subscribers. LinkedIn Premium has been in existence since 2003, and it is worth noting that in its seventh year (2010), the service garnered a little over 10 million subscribers. In Facebook Connect’s seventh year (2015), it is projected to have 15 million integrated sites.

Google’s social network, Google+, allows users to remain logged into its bevy of sites, ranging from Gmail to YouTube, though this integrated functionality only exists under the company’s banner, so to speak.

Likewise, Microsoft’s MSFT -0.38%   new social network “” allows its users to integrate their Bing search history into its platform, but offers little else at the moment.

Thus the question remains: Is it reasonable for Facebook to charge third-party websites for the usage of its Connect service?

When answering this question, it is important to keep in mind that most sites are now developing their platforms to seamlessly integrate with Connect, making login quick, smooth, and easy for users.

If the social media company did choose to slap a price tag of, let’s say $24.99 a month, on the service, third-party sites would have little choice but to comply. Any site bold enough to resist this charge would risk losing the fraction of their user base that was signed up exclusively through Connect. In today’s rough-and-tumble e-marketplace, we’re willing to bet that this is a setback that no site, large or small, could afford.

If Facebook does choose to start charging for Connect, it would realize an additional $4.5 billion in annual revenues by the end of 2015. Considering the fact that current estimates from Wedbush Securities and eMarketer expect the company to finish 2012 with close to $5 billion in revenues, we can immediately see that any monetization of Facebook Connect would be material to the company’s bottom line.

Staying consistent with a price tag of $24.99 a month, we can then estimate that Connect monetization would add close to 50 cents to Facebook’s 2015 EPS, which current estimates place in the range of $1.50 a share. When taking this forward-looking estimate into account, Facebook’s Forward P/E drops to 26.5X, while its earnings multiple without Connect monetization rests at 35.2X.

This differential is important, because if Facebook does choose to start charging third-party websites for Connect, its valuation suddenly looks more attractive in comparison to tech peers like LinkedIn (111.8X), Google (16.0X), and Microsoft (9.2X).

While it remains to be seen if Facebook will explore the scenario discussed in this article, it is clear that investors might at least want to consider the possibility. Facebook Connect appears to be a perfect “secret weapon” for the company’s woes related to revenue diversification. After all, it is not unreasonable to expect the company to monetize a service that permeates the online environment in its entirety.

Many of the hedge fund industry’s most prominent managers are closet Facebook bulls, including Chase Coleman’s Tiger Global Management Robert Karr , and “the Man Who Broke the Bank of England,” George Soros (see George Soros’ new stock picks ). Even financial guru Cliff Asness reported having a tiny piece of the action in his second quarter 13F filing with the SEC. For a complete list of hedge funds with Facebook, check outInsider Monkey .

Disclosure: This article is written by Jake Mann and edited by Meena Krishnamsetty. Meena has long positions in Google and Microsoft. 


Facebook Begins Eliminating Fake Likes

Facebook Begins Eliminating Fake Likes.

Facebook has begun eliminating fake Likes on brand Pages, after pledging to ramp up security in August.

On Wednesday, the social network started weeding out bogus Likes caused by compromised accounts, deceived users, malware or purchased bulk Likes, it confirmed to TechCrunch.

Less than 1% of Likes on a page would be removed, “providing they and their affiliates have been abiding by our terms,” Facebook said in a blog post.

The percentage is consistent with data provided by PageData, an independent Facebook Page tracking service.

Among Pages with the most total Likes, Texas HoldEm Poker saw a loss of more than 96,000 Likes in the past day, according to the service. That clocks in around 0.15% of its 65.3 million total Likes.

Other top offenders included singers Rihanna who lost 28,000 Likes, Shakira who shed 26,000 and Lady Gagawho dropped 34,000.

Zynga‘s Farmville game was another big loser with 45,000 Likes gone.

Facebook previously said it had “dedicated protections” against threats that result in fake Likes, but emphasized that these improved systems to safeguard the network’s integrity “have been specially configured to identify and take action against suspicious Likes.”

“Users will continue to connect to the Pages and Profiles they authentically want to subscribe to, and Pages will have a more accurate measurement of fan count and demographics,” Facebook wrote in its August post. “This improvement will allow Pages to produce ever more relevant and interesting content, and brands will see an increase in true engagement around their content.”

Facebook did not immediately respond to requests for comment.

Do you subscribe to any Pages on the fake Likes offenders’ list? Tell us in the comments below.


How Apple is Boosting iAd With seamless Twitter, Passbook Integration

How Apple is Boosting iAd With seamless Twitter, Passbook Integration.

Launching last week, Apple’s new iOS 6 software has been very well received; of the 400 million iOS devices in the wild, over a quarter of them have already updated to the new firmware and enjoyed many of the 200 new features present in the OS (just don’t mention Maps).

While many of the features iOS 6 are customer facing, Apple has worked hard to make it easy for developers to integrate its new services into their websites and existing platforms.

Take Passbook as an example, if the brand or business understands the feature correctly, passes can be automatically added to a user’s Passbook wallet, deliver notifications, remain location aware and increase the brightness of a device’s screen to ensure passes can be scanned easily.

Apple has also begun making the new features in its iOS 6 platform directly available to advertisers. As part of its iAd refresh, Apple has enabled a number of iOS 6 specific features in its advertising platform, taking its service beyond the normal ‘click and visit’ banner ads that you may see delivered on mobile websites.

Yesterday, Apple updated its ad creation tool: iAd Producer. Updating it to version 3.1, Apple included the following new features:

  • Follow on Twitter
  • Save a Reminder
  • Save a pass in Passbook
  • Creating messages with SMS attachments
  • Support for building ads that access an advertiser’s web site.
  • Medium banners available for iAd projects delivered to iPads running iOS 6.
  • iAd JS updated to version 1.6.1.

While some of the new features are platform-specific, most of them directly impact how an iOS device owner interacts with the iAds they come upon in supporting apps.

Take ‘Follow on Twitter’ as an example; Apple has integrated both Twitter and Facebook into its core operating system, meaning that if an advertiser chooses, they can include a ‘Follow’ call to action and allow users to follow their brands or businesses on the social network.

Note, if it wasn’t for Apple implementing a single sign-on for Twitter, the process would be troublesome for the user. Without this feature, users would be required to authorise their accounts using Twitters oAuth, adding friction to the process. More friction equals less conversions.

The same goes for Reminders. Advertisers were already able to bundle calendar events, send emails, place calls, take screenshots, set wallpaper, save images and take photos. Now, Reminders can be added for a certain date and time, but also include support for a specific location.


Perhaps the biggest addition to the list is the inclusion of Passbook support. For advertisers, this could be a very interesting development.

Often, an advertiser will choose to run a promotion, perhaps choosing a small banner ad that will run at the top or bottom of the screen and alert users to a “Buy two cheeseburgers and get one free” offer. As it works now, the user clicks that banner, visits the retailers website, enters his/her details and then receives a coupon via email.

With Passbook, it’s a case of discovering the user’s location, pinging its database for the relevant coupon and then serving it to the user. The coupon will display the retailer’s branding, offer details and other relevant information to the user and all they have to do is hit ‘Add’ and it is saved to their Passbook.

If that offer isn’t time sensitive, it could reside in a user’s Passbook until they are physically passing the participating store. Passbook’s location-aware features kick in and BOOM, a notification is served, pass displayed on the user’s lockscreen and someone has the chance to redeem their “Buy two cheeseburgers and get one free” offer when they might otherwise have forgotten about it.

Screen Shot 2012 09 27 at 08.26.02 520x394 How Apple is boosting its iAd platform with seamless Twitter and Passbook integration

A boost for iAd?

Apple’s doesn’t often comment on its iAd platform, making it hard to determine whether it is a successful division within the company.

Apple’s VP of Mobile Advertising, Andy Miller has jumped ship to VC firm Highland Capital and been replaced in an interim fashion by Apple’s VP of Internet Software and Services, Eddy Cue. Then in January, Apple hired on a full-timer in ex-Adobe executive Todd Teresi to head it up.

In April, Apple sent out a notice to participants in its iAd program that it would give 70% (up from 60%) of the revenue earned from an ad displayed in an app to the developer. The change was seen as a continuation of Apple’s efforts to jumpstart the adoption and use of its iAd service.

On its website, Apple offers some usage statistics, many of which are of the wider iOS ecosystem, but it does note that users engage with iAd ads for an “average of 60 seconds per visit.”

Apple prides itself on its iAd technology, highlighting that it is built into its iOS software. This enables advertisers to push app or iTunes downloads, compose SMS and email messages and have them delivered to a targeted address, deliver 3D graphical interfaces, load video and audio within an app and share content.

Facebook has already shown that if you don’t focus on mobile first, it’s a long process trying to adapt your existing products and services to work on mobile and resonate with mobile audiences. In this sense, Apple has been quietly collecting advertising data and tuning its service since it launched iAd in 2010.

With the inclusion of Passbook support, Apple has removed a number of barriers that have traditionally stopped users from interacting with mobile advertisements. Press, add and redeem is a lot easier than having to complete a web form and then find and redeem it when it hits your email.

Apple put a lot of effort into making its Passbook feature operate silently, it’s not an app that requires direct interaction. Instead, it waits and captures any supported coupons or tickets and throws out reminders, based not only on time but also location.

Reminding users they have a ticket or coupon is half the battle, advertisers will surely be interested in pursuing campaigns a platform that will deliver dates, times, locations, offers and lots of other information with little or no interaction on their part.

Image Credit: Justin Sullivan/Getty Images

Source: The Next Web


Managing And Measuring Social, Social Media And Business – Infographic

New research from Econsultancy and Adobe found that two-thirds of businesses (67%) agree that social media is integral to their marketing mix, while 66% say social is integral to their overall business strategy.

The survey of 650 marketing professionals also found that 64% of businesses use social for brand awareness, 44% for marketing campaigns and a quarter (25%) for customer service.

The Quarterly Digital Intelligence Briefing: Managing and Measuring Social examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today.

Econsultancy research director Linus Gregoriadis will present the research at a free webinar on Tuesday 25 September at 8am PST/4pm BST.

This infographic includes some of the other interesting findings from the research…



The Rise Of Mobile Health Management Tools, Smartphones: Smarter Healthcare – Infographic

Extreme smartphone use can certainly lead to strained eyes and stiff necks. That’s the bad news. The good news? The mobile device you just can’t live without can also help facilitate better health in new, more convenient ways than ever before.

How? The rise of mobile health apps and other tools. There are currently about 40,000 mobile health apps available for tablets and smartphones, and over 500 health projects worldwide that have a mobile emphasis.

That’s according to the online health care education portal, which pulled information from a variety of sources around the web to show just how much of a positive impact smartphones can have on our well-being.

In fact, if you use exercise apps such as Runkeeper, access health records electronically or participate in wellness gamification programs, you may already be experiencing mobile’s health benefits without even realizing it. One analysis indicates that the number of people who downloaded a mobile health app in 2012 will nearly double to 247 million from last year. What can those apps do? Diet, exercise, sleep and blood pressure are just a few of the many areas covered.

All that usage is leading to mainstream recognition, too. The United States Food and Drug Administration last year began paving the way for mobile apps that ensure health claims pass an approval process before becoming available to the consumer market.

For more on how smartphones and mobile technology are changing health care, check out the infographic.

Source:, Allied Health World

Google Overtakes GE as Fifth Most Valuable U.S. Company

Google Overtakes GE as Fifth Most Valuable U.S. Company.

Google‘s stock has been on a tear in recent months, rocketing from about $559 a share on June 14 to an all-time intraday trading high of $764.89 on Tuesday. The stock closed at $749.38 for the day.

Thanks to this stock surge, Google’s market cap has ballooned by more than $60 billion in that time period to roughly $245 billion. In the process, Google has gone from being the tenth most valuable company in the United States to the fifth most valuable, passing other juggernauts like Chevron and IBM along the way, according to data from the Bespoke Investment Group.

Most recently, Google overtook General Electric, whose market cap currently sits at around $236 billion. Google is also on the verge of passing Walmart, whose market cap is just shy of $250 billion, to become the fourth most valuable company in the country.

Apple is far and away the most valuable company in the country, having passed Exxon Mobil earlier this year, with a current market cap of more than $631 billion.

Google’s stock surge isn’t attributed to any one factor so much as a combination of strengths in the company, including positive reports about its display advertising and Android activations, as well as strong consumer demand for its Nexus tablets.

GOOG Chart

Image courtesy of Flickr, TheAlieness GiselaGiardino²³


Gadget Lab Show: Apple’s iPhone 5 Wins, Maps App Fails | Gadget Lab |

Gadget Lab Show: Apple’s iPhone 5 Wins, Maps App Fails | Gadget Lab |

Apple’s iPhone 5 is just a few days old and, so far, it’s the best-selling iPhone ever. It’s also one of thefastest, most powerful handsets ever. It’s mighty stylish, too.

Our resident Apple reporter, Christina Bonnington, gets her hands on a new blacked-out iPhone 5 and, along with iPhone 4S owner Roberto Baldwin, compares the new and the old in this episode of the Gadget Lab Show. There’s a lot of newsy newness here — bigger display, thinner chassis, an aluminum panel replacing the back glass, the wonder of iOS 6 and, of course, the complete and utter fail that is Apple’s Maps app.

Christina and Roberto break down the good and the bad on the hardware and software. Take a look and stay tuned for Christina’s full, in-depth written review of both the iPhone 5 and iOS 6.

Like the Gadget Lab show? You can also subscribe to the Gadget Lab video podcast via iTunes. Or, if our beautiful mugs are too distracting, check out the Gadget Lab audio podcast. Prefer RSS? You can subscribe to the Gadget Lab video or audio podcast feeds.

Source: Wired News

Twitter Launches New Weekly “People You May Know” Email To Encourage New Follows

Twitter Launches New Weekly “People You May Know” Email To Encourage Follow

Twitter has been experimenting with a variety of new email formats to increase engagement and takeup of following on its service. Today, they’re introducing one that they’ve been testing that introduces you to ‘people you may know’ on Twitter, hoping that you’ll use the list to follow a few more people.

The email is a handful of people that you may want to follow, no more, no less. It looks to be more use of the technology of the social summary tool Summify, which it acquired in January. It previously used this tech to produce the weekly summary emails it began sending in April.

pymk email screenshot 1 520x431 Twitter officially launches new weekly people you may know email to encourage new follows [Updated]

Twitter explains how the people are chosen:

Suggestions are based on signals like who your friends follow and the contact information imported by people you know. For example, if several people you know follow someone, you may also know them and want to follow them too.

Twitter has a unique problem to solve when it comes to encouraging users to engage more. The fact is that Twitter is nothing until you start following people, and the quality and relevance of the people that you follow has a direct bearing on how much you check the service and how much you interact with tweets you see there.

Obviously, for advertising and growth reasons, getting eyes on Twitter is the most important thing, even if a huge number of people are ‘looking’ rather than tweeting. So these emails, and others like them, are designed to flesh out the timeline of users with content that makes them want to come back and look more often.

Back when Twitter launched its email digests, I felt that they were a great move, despite a lot of complaining to the contrary.

Unlike the email digest, however, there does not seem to be a separate setting for this email in your Email Notifications section on Twitter, at least as of yet. So for those of you who don’t want to see this email, It seems you’ll want to untick the ‘News about Twitter’ box.

Update: As you can see below, Twitter is now displaying a separate setting for those email notifications.

screenshot 2012 09 25 à 18.52.37 520x213 Twitter officially launches new weekly people you may know email to encourage new follows [Updated]

Image credit: DOUGLAS E. CURRAN / AFP / Getty Images

Source: The Next Web

Yahoo Gets a New CFO

Yahoo Gets a New CFO.

Ken Goldman will soon join Yahoo as its new Chief Financial Officer, the company announced today. Starting October 22, he will be responsible for Yahoo’s global finance functions including financial planning and analysis, controllership, tax, treasury, and investor relations.

Goldman will be replacing Tim Morse, who had joined Yahoo in June 2009 and will leave the company later this fall. As the new CFO, Goldman will be reporting directly to Marissa Mayer, who left her role at Google last July to become Yahoo’s new CEO.

“Ken is one of the most accomplished and respected financial executives in the technology industry having served as a CFO for more than 25 years, and we’re thrilled to have him join Yahoo. His track record leading the financial strategy and stewardship of many successful public and private companies makes him an ideal choice for Yahoo as we enter our next phase of growth,” Mayer said.

Mayer’s comment is a reference to Goldman’s experience working at companies such as Fortinet, Oracle-owned Siebel Systems, Excite@Home, Sybase, Cypress Semiconductor and VLSI Technology. On her Twitter account, Mayer describedGoldman as a “Silicon Valley legend.”

Image credit: Justin Sullivan / Getty Images

Source: The Next Web


The Evolution Of Digital Advertising – Infographic

With computers and the Internet came digital advertising. PointRoll, a digital marketing company, decided to take a stroll down memory lane, revisiting the history of digital ads.

Their history goes as far back as 1987, when Apple introduced the Macintosh which featured HyperCard, widely considered the first multimedia tool. Over time, digital ads have evolved from static images to interactive designs with the help of universally used tools as Quicktime, Adobe Photoshop and Illustrator, and Flash.

The birth of social media and gadgets like the iPhone and the iPad created new opportunities for multimedia, location-based ads that span across platforms, making digital advertising as rich a field as it’s ever been.

Check out the infographic to see the evolution of digital advertising.


Stars Look Beautiful in Blue at the Emmy Awards – Splash Fashion News Video

US Consumer Confidence at 7-Month High, Housing Up – 09/25/2012


25 Influencers In Customer Service – Infographic

The Customer Service community is a vibrant gathering of people focused on driving forward-thinking, customer-centric conversations in business today. These community members are dedicated to recognizing excellence in customer support and service, and pushing forward new ideas and ways to not only deliver excellent customer service, but also measure its impact both in traditional and social business terms.

Engaging and exceptional customer service is something that MindTouch is deeply committed to, not only via our awesome service team, but through our products as well. Over the last couple of years, we’ve drawn from these leaders to inform on our product strategy, and it clearly shows, given the amazing response to our social knowledge base by our customers and peers.

With that type of influence and thought leadership, we thought it was suitable to frame our next “Most Influentials” list on this very important group.

What does it mean to be influential?

To us, it’s not just about how many followers you have on Twitter (one-dimensional) but your strength and influence you have in all corners of the Internet (multi-dimensional). For example, how passionate your followers are about the topics you share (do they re-post, share, comment?), how well you leverage new technology, your ideas and best practices that push the envelope and how you drive conversation to benefit the industry as a whole.

With that in mind, we compiled our rankings from a variety of multi-dimensional metrics to measure influence. Our formula consisted of a weighted average across a range of metrics including Alexa, Twitter, Klout, PeerIndex, socialmention (passion and strength), Twitalyzer and HowSociable. In addition to calculating out the Most Influentials using our own special algorithm, we asked for YOUR votes to name the Top 5 Most Influential in a recent poll. The outcome were astounding. With over 1,000 votes – we took the wisdom of the crowd and applied those results to our final list. Thank you to all those who voted and contributed to our final ranking!

The infograph illustrates how much influence the individual has in relation to the other thought leaders. We published a few of the scores we considered for this ranking; Twitter followers, Klout and PeerIndex. These thought leaders were first scored for influence then compared to one another to create the top 25 ranking.

Source: Mindtouch


Blunders In Social Media And The Result – Infographic

Social Media Blunders [Infographic]

Infographic by MDG Advertising

As the popularity of social media continues to accelerate, it’s no surprise that famous faces and well-known brands are increasingly using these platforms to reach the people responsible for their fame. The power of these social media channels allows actors, comedians, athletes, and companies to interact with their followers, yet the casual comfort of these conversations can sometimes result in social slip-ups. MDG Advertising developed the following infographic that shows how the improper use of social media has caused some big names to gain unfavorable attention, but has also allowed them to quickly win back their faithful fans.

First of all, celebrities view social media as yet another stage, but one where they can show more of their real personalities instead of playing a character. Their fans and followers usually shower them with adoration and attention, but sometimes their casual comments can spark major drama. Actor Ashton Kutcher made one such social media slip-up by taking to Twitter to express his outrage over the firing of Penn State Coach Joe Paterno. Unfortunately, Kutcher was unaware of the sordid sexual details behind the termination and his words angered many. Taking advantage of the real-time nature of social media, the actor quickly deleted the tweet and said he was sorry for his rash statement. Following the controversy, Kutcher let his media team control his commentary.

Athletes have also been quick to jump into social media and their fans flock to interact with their larger-than-life heroes. Many sports stars love being able to speak their minds, but sometimes their comments can score serious fan fury. As long as the matter is handled quickly and permanently, all can be ultimately forgiven. This was the case when Kareem Jackson tweeted a picture of himself at a cockfight in the Dominican Republic with a comment comparing the huge spectator turnout to the crowds at a college football game. The brutal photos caused public outrage when people equated them to the Michael Vick’s dog-fighting scandal. Fortunately, the tweets were rapidly deleted and the dilemma disappeared.

Of course, businesses appreciate how social media lets them engage their customers and clients in a more personal way, but they don’t always use good business sense on these sensitive social media networks. This social media infographic shows how Kenneth Cole paid the price for the company’s tactless posts about the uproar in Egypt. Despite an apology on Twitter within hours, the media had already spread word of the gaffe, which led to the hashtag #boycottKennethCole and numerous similar tweets from imposters. Nestle also committed a social snafu when facing the wrath of Greenpeace over the brand’s contract with a firm reportedly destroying the Indonesian rain forests. A snide and snarky response from the brand’s Facebook administrator only angered activists even more, despite their subsequent decision to end the controversial contract. This became a notorious model of social mismanagement.

Surprisingly, some social media mistakes end up having positive results. When a staff member at The Red Cross accidentally used the organization’s Twitter account to make a personal tweet about Dogfish Head beer, The Red Cross calmly issued a tweet stating their deletion of the comment while assuring followers that they do not ‘drink on the job’ and have regained control of their commentary. Their responsibility and sense of humor over the situation shed a positive light on The Red Cross and actually led to a deal with Dogfish Head.

Source: MDG Advertising