Daily Archives: October 2, 2012

The 8 Most Valuable Luxury Brands In The World – Business Insider

The 8 Most Valuable Luxury Brands In The World – Business Insider.

Louis Vuitton is by far the most valuable luxury brand in the world, worth $23.577 billiona 2 percent increase from last year’s valueaccording to a new survey from brand consulting firm Interbrand.

It was a good year for the luxury conglomerate. The company improved its digital experience and launched several apps, entered the fragrance market for the first time, and remained a blockbuster brand in China.

It even got Michael Phelps to star in a steamy ad campaign.

In addition to Louis Vuitton, seven other luxury brands made it onto Interbrand’s annual list of the world’s most valuable brands. Most experienced major growth, and there were two newcomers to the list.

Interbrand takes into account brands’ financial performance, role in influencing customer choice, and ability to command premium prices.

 

BRAND 2012 RANK 2011 RANK 2012 BRAND VALUE ($millions) % CHANGE
Louis Vuitton 17 18 $23,577 2%
Gucci 38 39 $9,446 8%
Hermès 63 66 $6,182 15%
Cartier 68 70 $5,495 15%
Tiffany & Co. 70 73 $5,159 15%
Burberry 82 95 $4,342 16%
Prada 84 N/A $4,271 NEW
Ralph Lauren 91 N/A $4,038 NEW

SEE ALSO: Luxury Items In China Got A Lot More Expensive This Year >

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Why Many Small Businesses Fail at Social Media | Social Media Today

Why Many Small Businesses Fail at Social Media | Social Media Today.

“I’ve Done Social Media and it Doesn’t Work”

As a social media manager, I’ve heard many clients say these exact words. It took a while but I have now learned how to hear those words without laughing. It’s the whole concept that social media is something to be “done,” like it’s the end result of a process. Social Media isn’t a thing to be done. It’s just a part of a process of business promotion that includes of advertising, marketing, communication and most importantly, creating relationships. 

In the business world, social media can be a great tool to use to promote your products and services. Social media sites can help you build relationships with potential customers, increase the responsiveness and effectiveness of your customer service and find new and creative ways to generate more sales.  For the small business owner, social media can be especially effective if approached in the right way.

For the small business, social media needs to be about the conversation between their business and its customers, or potential customers and building a level of trust and loyalty.  In their rush to do social, there are some fundamental errors that many small businesses make when they initiate a social media strategy to further their business. The initial mistake occurs when they use social media to showcase their own products and services and fail to connect with other business or their customers. In order to succeed using social media, social media must be used as one of the strategies to increase business. Take note of the following truths:

Social Media Isn’t Quick

As a small business owner, time is money and typically, there isn’t a large marketing budget to go around. The first mistake many small business owners make when starting a social media campaign is thinking that because of the numbers – 900 million on Facebook, 200 million of Twitter – social media is a quick fix. As a result, the small business owner often gets excited about the potential of social media. They sign up on various social networking platforms, they post and tweet and get a few followers. They toot (or tweet) their own horn and can’t figure out why their company hasn’t gone viral yet.  They fail to realize that social media is a long-term process that should be integrated into their overall marketing strategy.

Social Media Is About Listening to Your Audience

When a small business owner creates a social media plan focusing solely on marketing and sales, they have totally missed the boat. The key word in social media is, of course, social. While an end result of a complete social media and marketing strategy is about increasing your business and, ultimately, sales, it needs to start with a conversation. No one goes on a social media site to be talked at, sold to or to see constant advertisements. While there is nothing wrong with a bit of self-promotion, it’s a mistake to spend the majority of your time promoting yourself and your business. As an entrepreneur, it is up to you to listen to your customers instead of just sending out messages all the time. Listening to your audience, responding and providing them with excellent service and value is the best way to create a strong and loyal following who will, in turn, promote your business for you.

Social Media is about Having Realistic Expectations

For the small business to be successful with social media, they need to go into the process with realistic expectations. You will not get rich overnight just because you join a few social media sites and start promoting them. It will take time to be successful with this form of marketing. As long as you go into it with the expectation that social media is not a panacea for a failing business and that it will take some time to develop strong relationships with your audience, you’ll be fine.

Social Media Isn’t About Being Everywhere

One mistake many small business owners make it that they believe for social media to work, they have to everywhere, at all times. While it’s true that there will always be a new network to get involved with but as a small business owner, it’s likely that you only have a limited amount of time, money and manpower to devote to their social media social strategy.

In reality, creating an effective social media well doesn’t mean you need to be everywhere. In fact, a neglected social media presence can do more harm than good. It’s actually better to not have an account if you don’t have the time and resources to actively manage it and participate. Instead, choose one or two of the most appropriate and effective channels for reaching your customers and focusing on these channels.

You Are Not a Big Business (And That’s OK)

While small businesses do not have the money and staff power that large companies do, they do have a distinct advantage. They are able to move faster, be more personal, more flexible and build a stronger, more intimate relationship with their audience. Because of the nature of small business, you know your products and services inside and out. Most of your tasks are performed in-house, which means you aren’t outsourcing your social media.  You are better able understand what motivates their clients. While the content they create may never go viral, small businesses can create a more personal experience for their audience than a big brand ever could.

Social media is here to stay. Using small business social media as part of a well-thought out social media and marketing campaign is definitely worth is. It takes persistence, time, confidence, tweaking and a positive attitude. If you’re going to do social media, do it well, and do it like a small business.

Ali Goldfield

Freelance writer, blogger, social media enthusiast, and chocoholic, Ali Goldfield is the owner of ADR Social Media and Creator of Therapy Stew. ADR Social Media offers writing, blogging and social media content management & engagement services for small businesses and non-profit organizations.

Source: Social Media Today

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The 5 Core Elements Of Online Content Marketing – Infographic

If you are a marketer or business executive looking for new ways to connect with your audience, you should consider online content marketing. Its 5 core elements work together to deliver your brand message efficiently and cost-effectively. By learning to shift resources from traditional marketing methods to the 5 core elements detailed in the Infographic below, you will be taking that first critical step in shaping your online content marketing strategy.

Source: Synecore

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The Enemies Of The Internet – Infographic

If you think that identity theft is the worst-case-scenario of Internet use, you clearly don’t live in any of the nations that make the list of top “Enemies of the Internet.” Not only do these governments monitor their citizens’ web activity, but they also make it nearly impossible for them to safely share and gather information through anonymous microblogs, Facebook pages or Twitter accounts. One nation sports a cyber police force that is larger than the city of Orlando, Florida. And when protests erupted in another country, Twitter accounts were created for the sole purpose of diverting citizens from spreading information. Although these nations represent the extremes of national cybersecurity, the measures they use are based in legislative bills like SOPA, PIPA and CISPA. Check out the following infographic to find out which nations make this list. The next time you surf the web, think carefully about who’s watching you and who’s blocking you.

Source: OpenSite.org

Copious Takes on Dudes

Copious Takes on Dudes.

Social shopping platform Copious branches into men’s products, making Mr. Stinson high five by adding suits

Fans of male fashion rejoice, a growing and popular shopping startup is now your stomping ground. If you haven’t heard of Copious, you’re behind. The company is working to build a social commerce platform, fostering sales between real folks, not what it would call ‘strangers.’

Yes, it has strong Facebook integration. You can barely get rid of the app once you integrate it into your profile on the social giant.

Copious sets itself apart by focusing on your taste profile. As you might expect, the more you use the service, the more it learns from you; your preferences build, and Copious helps find what fits you like the proverbial elbow-high glove.

However, until now, half the human race has been all but shut out by the platform. No more. Today Copious is branching out its service to include a number of male-specific, or at least weighted, categories that should appeal to the lot of us who don’t wait in bathroom lines. Yes Barney, you can have the highest of fives.

I’m being slightly unfair, as the new product niches that the company is announcing today are more than simply male-specific, but it’s not had to see them as inclusive to a new sex. From its release, the new categories include “men’s vintage, new and closet items, as well as art featuring photography, home decor and design.”

If you are anything like your humble servant, fashion is akin to reading hieroglyphics in a poorly lit room with two hands tied by Tut’s curse, but I suspect that the addition will both broaden Copious’s audience and product mix; also, art.

If you ever make it to the company’s headquarters for the record, take a note of their wall of shame. It’s worth checking out. You won’t believe what some people expect to be salable.

Adding to its expanded product mix and gender makeup, Copious is also now working with Brad Goreski, who runs a show on Bravo TV. The dude is joining the platform, where he will list his self-described extensive closet of female attire on the platform. If you know his name, this matters; if not, some guy is joining. I Alex, am also a member. No, I won’t buy your jacket.

Copious, in a vaguely similar way to Sneakpeeq, is working to change commerce into something intensely personal. If you have been to a store recently you understand that this push can only yield profits.

➤ Copious

Top Image Credit: Luz Bratcher

Source: The Next Web

A Clever Guide to Not Failing Miserably on Instagram [VIDEO]

A Clever Guide to Not Failing Miserably on Instagram [VIDEO].

If Facebook is Lucky Charms, Instagram is just the colorful marshmallows. That’s the breakfast-themed wisdom laid down by filmmaker Casey Neistat in his charming and informative guide to not sucking so bad on Instagram.

SEE ALSO: Instagram Song Tells You to Put a Filter on it
 Like any form of social media, you can participate in a way that delights your network or you can abuse the system until you find yourself unfollowed, unfriended and talking to your cat. Neistat’s quick list of filtered photo etiquette tips ensures you won’t turn into an uber-hashtagging, selfies-loving Instagram outcast.

Mashable Special Report: How Digital Is Transforming Politics

Mashable Special Report: How Digital Is Transforming Politics.

“We just made history.” That Nov. 5, 2008 tweet from the campaign of Barack Obama capped off the first presidential election of the social media age. Four years earlier, Howard Dean had begun to reveal the power of the Internet for fundraising and organizing in his losing effort, but it was the 2008 Obama campaign that really demonstrated social media’s power to be transformative of the political process. And yet, social media as we know it today was in its infancy.

 

The Twitter that Obama spoke to the day after he became President-Elect had around 5 million users — only a quarter of the total number of followers the President now has on just his own account. Facebook in 2008 was approaching 150 million users worldwide, a number that has swelled to almost a billion today.

 

Four years in Internet time is an eternity, and the landscape of social media has predictably changed in profound ways. Social may still not be a fully mature medium — none of its major players have yet hit the decade mark — but it is clearly no longer just a throw-in. A recent study from branding agency Digitas found that 88% of U.S. adults on social media are registered voters, and that over half will use social media to learn about the presidential election. It’s no wonder that in the campaign offices of Barack Obama and Mitt Romney, digital strategists have been given a seat at the big kids’ table.

 

Yet for all the talk of social media’s potential power as a political tool, for all the millions of followers and thousands of status updates, the Pew Research Center finds that the candidates aren’t actually very social. “Neither campaign made much use of the social aspect of social media,” reported Pew in August. It seems that the campaigns are using social media as just another broadcast channel — blasting out partisan messages, and only taking very few opportunities to actually engage with fans, followers and voters.

 

So if social media ends up being another one-way advertising medium, like print, radio or television, is it really a game changer? What effect is social media having on the election of 2012?

 

Politics Transformed: The High Tech Battle for Your Vote is an in-depth look at how social media and digital tech is changing the way we choose our leaders. In it, Mashable reporters uncover how the campaigns are utilizing massive stores of data gathered through social networks to better target political advertising, how crowdfunding could shake up campaign finance, and we meet the masterminds shaping the digital best practices for electoral politics. We report on how watchdog groups are using social media to protect the vote, why social media has put even more heat on candidates to stay on-message, and ask whether voting over the Internet will ever be safe.

 

In spite of its massive and unprecedented growth, we’re only just beginning to figure out what it means to be social online, and political strategists are still in the early stages of figuring out what social media can and can’t do. The trend is clear, however: digital will be an ever more important factor as each new election cycle rolls around. We can’t know yet what the future might hold for social media and politics, but here’s how social is changing things right now.

 

Politics Transformed 

Source: Mashable.com

 

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A Portrait of the Modern High-Tech Family – Infographic

A Portrait of the Modern High-Tech Family [INFOGRAPHIC].

The average modern family still has two children, two cars and two TVs, but cutting-edge gadgets are moving right on in and making themselves at home.

 

In fact, according to a new study by ABC’s popular TV show Modern Family, families now own three mobile devices and three computers — for a total of six devices.

 

The study was conducted on 2,000 British adults in a four-person family.

 

SEE ALSO: Most Parents Keep Kids Calm With Mobile Devices [STUDY] 

“Technology plays a major part in modern households now with several TVs, computers and mobile phones owned by each family,” a spokesperson for Modern Family said in a statement. “Children in particular are taking over the household gadgets, not least what’s on TV, with more than half saying it’s kids’ programs that are on screen.”

 

For a full look at the modern high-tech family, check out the infographic below.

 

Source: Mashable.com

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