Approximately 18% of the top 1,000 blogs on Tumblr are fashion-related, but on YouTube, less than 1% of the top 1,000 shows are about fashion.
That’s according to Tumblr CEO David Karp and OpenSlate Studios, which developed the infographic below based on data it has compiled about Google’s video network.
As the infographic illustrates, music and gaming dominate the ranks of popular channels on YouTube, accounting collectively for 45% of the 1,000 most-viewed. Comedy (14%), entertainment (13%), and How-to & Style (7%) round out the top five categories.
Interestingly, nearly a quarter of the 100 original content channels YouTube has funded are in the top 1,000, suggesting that the program is enjoying at least a moderate level of success. In fact, the company just announced that it is investing $200 million more in the project, expanding the number of original channels to 150. One show, Everyday Health’s Recipe Rehab, has been picked up by ABC.
What’s perhaps most impressive is the amount of revenue these channels bring in: The top 1,000 channels generate an average of $23,000 each month from YouTube ads alone. That’s not including the many sponsorships and product endorsements channel managers sign themselves.