Have you ever wondered how some people have so much influence online? Or maybe you’re just wondering how you can get influencers to share your social media campaign? You need to work on your social media connections.
For those of you who are new to social media, you might not fully understand the power of a social media connection. When I say “connection”, I don’t mean a simple fan or follower – I mean a relationship that has been nurtured from hours of conversation both online and offline. Having 2,000 followers on Twitter is one thing, but how much time have you actually taken to get to know your followers better?
A lot of us tend to fall into routine engagement in the social space. I have to admit, I tend to fall into routine engagement myself from time to time when I’m really busy. What I mean about routine engagement is this: Someone tweets out your link, so you thank him/her. In return, you tweet out that person’s link, so they thank you. And this cycle keeps going on and on.
Can you see how this relationship will take you nowhere? Engagement is happening, but there’s no real conversation taking part. So how can you change this routine engagement into something more? Here are a few tips that could help you turn a simple follower into a real, powerful connection:
In addition to thanking people for sharing your content, ask them questions. Ask how their day is going. Ask what they thought about your article (this is also a good way to force people to ACTUALLY read your content). Ask them something that is related to their twitter bio. People like to be asked questions.
Comment on people’s content
After you’re done sharing someone else’s content, bring up a point that you liked (or didn’t like) about the article. It’s a good way to lead into questions and conversation. People will appreciate the honesty, and it will show them that you actually read their content!
Take the conversation outside of Social Media
I would say the best way to strengthen a social media connection is to take the conversation outside of social media – either on email, Skype/phone, or face-to-face. If you take this step, your connection suddenly becomes real. It’s a lot easier to find out information about each other when you’re not limited to 140 characters.
Don’t abandon the relationship
Once your relationship has built up to a point that you both are willing to help each other out, make sure you don’t stop nurturing that relationship. Once you’ve asked the person for a favour, don’t abandon the relationship. That person will suddenly feel used. If you ever try to re-kindle the relationship at some further point, they’ll be very reluctant to work with you again. Make sure you keep in touch!
If you’re wondering how to get influencers involved in your campaigns, how to leverage followers to help you get a job, or even to convert one of your fans into a customer, practice this advice. Some of the people that have the most influence over their networks make sure they nurture follower relationships. Building relationships through social media can prove to be very useful and valuable, as long as you approach it in the right way. SteamFeed.com was born because of some of the relationships DJ and I had nurtured through our social networks. Anyone can do it, it just needs time. Don’t rush it.