Siri is about to get a new boss.
Apple has tapped William Stasior, an executive at Amazon, to take over the Siri department, according to Kara Swisher at AllThingsD. For the past six and a half years, Stasior has run A9.com, an Amazon subsidiary that powers product search for the e-commerce giant.
Stasior is taking control of Siri at a crucial time. Siri was acquired by Apple in 2010 and has lost both of its co-founders in the past year. The product has been criticized on and off for its inaccuracy ever since it launched with the iPhone 4S a year ago. Meanwhile, some of Apple’s competitors are rolling out their own voice-operated assistants.
Apple’s new hire may just have the chops to improve Siri’s functionality and keep the feature competitive with others on the market. Stasior has spent much of his career working on new search technologies, a skill set that should help him with the most immediate task at hand: Get Siri to pull up the relevant result to a user’s query.
Going forward, Stasior could also be instrumental if Apple chooses to turn Siri into a full-fledged mobile search product that customers use instead of Google.
Image courtesy of Flickr, vasile23