Monthly Archives: November 2012

The Change Of SEO – Infographic

SEO has now matured and emerged as a fully fledged digital marketing channel. It’s challenge like other marketing channels is to reach and engage with a target audience before optimisation for search engines. This infographic we have put together details both the OLD Vs. NEW approaches to SEO. It demonstrates how SEO is now a multi faceted discipline of digital marketing.




Email Marketing: Why And How To Do It – Infographic

Email marketing: a term that sounds pretty intuitive, and it seems like everyone is doing it. But email marketing is much more than just sending a mass email promoting your product or event to every living soul in your inbox. In order for it to be successful, you need to understand the most effective way to use it. Otherwise, it’s not only a waste of time, but if you’re doing it wrong it’s probably annoying your customers as well.



Video Marketing: Wave Of The Future – Infographic

Video marketing is a latest trend in the marketing campaign practicing by most of the business because a single video can bring a huge traffic on your website. A video can be more effective because it can convey a message more quickly than an article in lesser time. Videos require time, money and a good bit of talent. Have a look to the infographic and find how it is applicable in businesses.



Using Trade Shows In Your Marketing Strategy – Infographic

Are trade shows part of your marketing strategy?

With executive decision-makers consistently ranking exhibitions as their “number one” choice for obtaining purchasing information, according to Oxford Economics, you probably should be.

While trade shows can yeild big results for exhibitors, many are not using trade shows to their full potential. In an article yesterday, our own Jenna Hanington explained how marketers are missing opportunities at trade shows and how marketing automation can help.

Today we have put together an infographic illustrating the main points of yesterday’s article and how marketing automation can help marketers take the exhibitions to the next level!



Shopping Habits: Digital And Traditional Shopping Behavior – Infographic

Do you have an addiction for saving money with coupon codes and online coupons? Does your addiction motivate you to find and sort through all the newspaper and mailbox coupons that you can get your hands on? You are a coupon clipper. You save to live and live to save. It’s what you do.

Alright, coupon clipper, you are recognized and respected. Now, put those scissors down for a second and ask yourself, “Is there a better way to save?” Maybe you could change and use a more virtual coupon approach? Use this fun infographic to assess your techno-savvy and determine if, as a modern consumer, you could be utilizing other avenues to save. Scroll through this graphic to reassess and revamp your coupon clipping approach. You’ve got money to save.


Amanda Ply: “I Secretly…” – Must See Music Video

One afternoon at the age of six years old Amanda Ply walked into a gift shop with her mother. There was a snow globe that caught her attention, playing Beethoven’s “Fur Elise”. After returning home, Amanda found an old junky keyboard her family had in the house and began to teach herself the song by ear. She started to train herself to play songs she heard on the radio and her family started to take notice of her unique ability… Learn More About Amanda Ply

Court Orders Twitter To Continue Providing Data To PeopleBrowsr

Source: – Court Orders Twitter to Continue Providing Data to PeopleBrowsr.

In another example of Twitter‘s growing contentious relationship with its partners, a judge ordered the company to continue providing its data directly to PeopleBrowsr.


PeopleBrowsr has used Twitter’s data for the past four years to create products like social media scoring platform Kred and Playground, a cloud-based social analytics platform. The company argued that being cut off from Twitter’s Firehose Analytics would cause irreparable harm to its business. A San Francisco Superior Court judge agreed yesterday and granted PeopleBrowsr a temporary restraining order. A hearing date for the preliminary injunction has been set for Jan. 8.


“We relied on Twitter’s promise of openness when we invested millions of dollars and thousands of hours of development time,” wrote Jodee Rich, Founder and CEO of PeopleBrowsr, on the company’s blog. “Long term supply is essential as this industry matures. We made this application to ensure full unrestricted access to the Firehose for our enterprise and government clients.”


Twitter responded with the opposition statement below. The crux of the company’s defense is that its business has matured from a handful of data customers including PeopleBrowsr to “hundreds” today. Twitter would prefer that PeopleBrowsr gets its data through three third parties — Topsy, Gnip and DataSift. Twitter used unusually blunt language to swat away PeopleBrowsr’s claim:


This is Contracts 101. Although PeopleBrowsr attempts to dress its case up as some sort of grand antitrust or interference case, it is not. The operative facts could not be simpler, or more dispositive. PeopleBrowsr and Twitter negotiated, at arm’s length, an integrated contract with a one year term, after which either party could terminate at will after giving 30 days’ notice. Twitter has exercised that contractual right. PeopleBrowsr attempts to ignore the plain language of the contract by imagining completely different contract, arguing that ‘Twitter contracted to provide an open ecosystem.’ … Nonsense.


The dispute comes after the social network has put a tighter leash on API partners to deliver a “consistent Twitter experience” across various platforms. So far, the biggest result of the change is the termination of Twitter’s LinkedIn partnership in June. The company is also considering dropping support for third-party image hosts, according to a September report in BuzzFeed.


Central to the disagreement is a question of philosophy. Some third parties believe they played a role in Twitter’s success and deserve payback, but also that Twitter is an “information utility” as co-founder Jack Dorsey dubbed it earlier this year. On the other hand, Twitter believes it should control its own brand experience and shouldn’t be burdened with the task of giving special treatment to some when its list of partners keeps expanding.


What do you think? Let us know in the comments.


2012-1.11.28 Opposition to Application for TRO


Thumbnail image courtesy of iStockphoto, sodafish


Elements That Make Internet Ads Perform – Infographic

Internet ads have elements that help them perform well when used in optimized online advertising campaigns. These critical organs make up the anatomy of well-designed banners, emails, and landing pages.


What Makes A Brand Social – And How? – Infographic

Being social online is fast becoming critical to being a world class brand. Technology alone does not make a brand social. The reality is that internal strategy, planning, cohesiveness and comfort in the digital space must come first if brand sociability is to come at all. Weber Shandwick partnered with Forbes Insights to survey nearly 1,900 senior marketing/communications executives with digital responsibility in 50 countries worldwide to identify what makes brands social — and how.


The Anatomy Of A Marketing Executive – Infographic

Do you know what it takes to head up a marketing department? This Infographic will tell you how to get there and what to expect

Source:, Pepperdine University

Tips For Twitter Business Accounts – Infographic

Twitter: how to build your following, reputation and customer’s trust with few simple practices.


Decline of Facebook? – Infographic

What do you think? Is Facebook really on the decline?

Many companies have come before Facebook and many will come after. The best way to guess the future is to look at the past. Erik Qualman has stated “For Facebook, it’s not a question of if they’re going to go away; it’s when they’re going to go away.” Trust is a huge factor and many are concerned with Facebook lack of privacy. So where does that leave Facebook in the coming years with the rise of trusted sites Linkedin, Twitter, YouTube, Google and Apple? No one can accurately predict when, but here is a history of past internet giants and where they are now.


How Women Use Pinterest For Holiday Shopping – Infographic

SheSpeaks and Lippe Taylor team up to launch survey of over 3,000 women on buying behavior and holiday shopping trends.


Holiday Gift Budgets: Men vs. Women And Budgets By Age

We recently asked our users how their gift spending might change this holiday season, and not surprisingly, the state of the economy seems to be having an effect on gift budgets. See how the answers differ by gender and age.


Monetize Your Inbound: How Real-Time Marketing Fuels Your Funnel – Infographic

Monetize Your Inbound: How Real-time Marketing Fuels Your Funnel… Ever wonder just how much you spend as a B2B marketer on inbound marketing efforts? B2B marketers spend time and money on content creation, social media, SEO, PPC and more to drive relevant prospects to their websites. And while they are spending $92 to acquire traffic, they are only spending $1 to optimize it. In comes Real-time Inbound Marketing to optimize the conversion funnel!