With the fecundity of digital media such as social networks, online content sites and web video, 2012 is a terrific time to be a sports fan. Content abounds, highlights proliferate and there’s never a shortage of takes, opinion or commentary — sensible or otherwise.
No matter our sport of preference, Twitter, smartphones and other products of the digital age play a larger role than ever when it comes to consuming and following the games we love. We all know our own personal digital routines, but how do sports fans as a whole interact with digital and social media? How many are hardcore, and how many just follow along casually? Where do they go for news and updates?
Burst Media recently took a survey to find out and the results are displayed in the infographic below. The findings are based on a pretty small sample size of about 530 fans, so should be taken with a healthy dose of salt. Nonetheless, this is some interesting food for thought.
According to Burst’s survey results, fans between the ages of 18 and 35 use social media to follow teams and players more than to actually comment on news or share links and other content. Both men and women said they go online for sports content a few times per week, although more than one in 10 men do so several times per day. More than half of serious fans, meanwhile, use tablets or smartphones to supplement their experience while watching sports on TV.
For more findings, check out the full infographic below. Then, in the comments, let us know how it compares to your own digital sports consumption experiences and observations.