Daily Archives: November 5, 2012

chics & fashion

See on Scoop.itMonte Carlo Style

Native American fashion magazine launches onlineGoErie.comSo Holmes, a member of the Cheyenne River Sioux Tribe, set out to create her own fashion magazine geared toward Native American men and women and non-Native Americans who want to learn about…

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Awesome!

chics & fashion

See on Scoop.itVogueuk

Gucci has rolled out a banner ad that can be pinned on Pinterest with one click. The ad demonstrating Gucci shoes and the call to shop at gucci.com features a small ‘Pin it’ button.

 

Users who click the ‘Pin it’ button will be able to share the image on Pinterest. There are two images of the ad: the one featuring a model and the one showing the shoes. The campaign aims to boost consumer’s interest to shop online.

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2012 Election: Who Owns Who – Infographic

President Barack Obama raised far more money via direct contributions, but Governor Mitt Romney’s campaign edged ahead via “outside spending” – including Super PACS largely enabled by the Citizens’ United Supreme Court decision which now allows corporations, unions and issue advocacy organizations unlimited campaign spending.

Source: Visual.ly

Kids Want Parental Ratings For Apps – Infographic

Your kids like their privacy, but as a parent, they understand your goal is to protect them. This may come as a surprise, but according to a recent survey, 58% of respondents between ages 13 to 17 said they would like apps to have parental ratings, like the MPAA ratings for movies.

Parents agree — 90% said they’d like apps to have a rating system. Overall, 77% of survey respondents said apps should have ratings.

There are many useful apps, but app developers have created some naughty ones too, like this one that doubles as a sex toy.

SEE ALSO: For Kids, Android Is Safer Than iOS

The survey of 1,000 people was conducted by SodaHead.com, an online opinion-based community.

The survey also goes on to explain how much people pay for apps based on their age group. The most popular types of apps are games (31%), followed by social media (27%), news/weather (12%) and music (11%). Overall, 47% of respondents have paid for an app, with 63% of teens ages 13 to 17 paying for an app, compared to only 30% of those 65 and older.

Since smartphones are increasingly ubiquitous among today’s youth, parents have to be more vigilant about monitoring what they’re children are exposed to — whether that’s inappropriate content or online predators. Parents can install tracking apps on their child’s cellphone to monitor what content they look at, but some parents feel this shows your kids you don’t trust them.

Check out this infographic below and tell us, do you think apps should have ratings?

Source: Mashable.com

LogMeIn’s Dropbox Competitor Cubby Now Open To All

Recommended.

The Wild West Of The Web: Hackers Take Whatever They Can – Infographic

Cybersecurity is a rising concern globally — for individuals, businesses and nations. Unfortunately, many either don’t take the threat seriously or aren’t doing enough to protect themselves from cybercrime.

A Ponemon Institute survey of 583 U.S. companies found 90% had been hacked in the past 12 months. Of those companies, most admitted their networks had been breached more than once, and more than half expressed little to no confidence that they could ward off such attacks in the future.

SEE ALSO: 10 Spooky Cyberattacks in 2012 [INFOGRAPHIC]

America is not the most-hacked nation, but we still have a long way to go in terms of preventative measures. The most common password, after all, is still simply “password,” the worst choice you could make to secure your online identity.

Check out the infographic below to learn more about the state of cybersecurity and how to protect your online privacy.

Source: Mashable.com

Stop Making These Three Excuses For Not Creating Videos

Stop Making These Three Excuses for Not Creating Videos | MarketingProfs Daily Fix Blog.

You’ve heard all the stats.

  • Over 88 million people watch an online video on a given day.
  • Online video is currently 40% of consumer Internet traffic.
  • 75% of C-suite executives watch work-related videos weekly.

So, are you putting online videos to work for your organization?

I suspect people avoid creating videos because of one of three reasons:

  • You hate being on camera.
  • You don’t have the budget to shoot enough high-end video.
  • You can’t imagine what you know or do that would make an interesting video.

None of those excuses is acceptable. Let’s dig into them and find solutions that will get your first video uploaded in no time.

I Hate Being on Camera

It’s a rare person that likes the way he or she  looks in photos or on video. So, people avoid it like the plague.

The good news about online video is that plenty of options exist in terms of style and content delivery that do not involve putting you on camera.  Remember: The purpose of an online video is to share a tidbit (try to avoid being longer than 2 or 2.5 minutes—shorter than that is even better) of your knowledge, expertise, or product’s usefulness.

The even better news is that no matter how beautiful you are, the talking head style of video is typically pretty flat.  Using other visuals will actually enhance the viewer’s experience and increase the likelihood of your video being shared with others.

I Don’t Have the Budget to Shoot Enough High-End Video

There will always be a place for high-end video and animation.  They’re both very valuable marketing tools and shouldn’t be dismissed. For example, the video that is on your home page and introduces your concept, product, or service to your web visitors deserves to be professionally produced for maximum impact.

But all online video doesn’t always require high production values.  What YouTube has done is democratized the world of video.  Now, it’s about content much more than presentation. In fact, if it’s a little raw, it feels more authentic and personal.

I Don’t Have Anything of Interest or Value to Put on Video

In many cases, good online video is a snack-sized sample of what you do every day. Odds are you have plenty of content already created that could be converted into some valuable videos. Think of the top five questions you get asked by clients. Each one of them (with your corresponding answer) could be a :60-:90 second video.

Have you put together a presentation lately? You can get up to four video ideas within that presentation. How could you break it down into segments that could stand alone? Use the PowerPoint slides as your visuals and you’re halfway home.

How about case studies? Those make excellent videos. Or interview your best clients on how you helped their business. Or do a product demo or some customer testimonials (remember, there are ways to shoot those so they don’t have to be on camera either!)

Bottom line. You don’t have any excuse to avoid creating videos. With video being such a prevailing and influential tool on the web,you can’t really afford not to be out there.  It’s time to fire up the camera!

Source: Mpdailyfix.com

Obama vs. Romney: Dialing For Dollars And Votes – Infographic

During this year’s U.S. election, candidates channeled the power of apps and text messaging to appeal to voters, promote their party platform and fundraise.

CallerSmart analyzed how much telephones — smartphones, texts and anonymous phone banks — are bringing democracy to a digital environment. As it turns out, President Barack Obama or Republican presidential candidate Mitt Romney could thank cellphones for being elected on Nov. 6.

SEE ALSO: How Are Apps Shaping the 2012 Election? [INFOGRAPHIC]

Obama and Romney developed personalized mobile apps to tap into a more connected constituency. The president’s app was more popular on Androids, while Romney’s was downloaded more on iPhones. What’s more, this year’s presidential election is the first to allow donations via text message.

For more on the use of mobile in the 2012 election, check out the infographic below:

Source: Mashable.com

Cyber Security: Pausing Google Play – Infographic

More than 100,000 Android applications in Google Play are considered “suspicious” or “questionable,” according to new research.

Out of 412,000 apps in the store, this 25% pose a security risk to mobile users, according to Bit9, the security software firm that analyzed the apps’ security permissions.

Among its findings: 72% of apps use at least one high-risk permission; 42% access GPS location data (including wallpapers, games and utilities); 31% access phone numbers or calls; 26% access personal data such as contacts and email; and 9% use permissions that can cost users money. For more details, check out the infographic, below.

“A significant percentage of Google Play apps have access to potentially sensitive and confidential information,” Harry Sverdlove, chief technology officer of Bit9 said in a statement. “When a seemingly basic app such as a wallpaper requests access to GPS data, this raises a red flag.”

“Likewise, more than a quarter of the apps can access email and contacts unbeknown to the phone user, which is of great concern when these devices are used in the workplace.”

Recently, Android phones have come under scrutiny after the FBI‘s Internet Crime Complaint Center found malware that targets Android operating systems. Wireless company T-Mobile is ramping up protection against malware and viruses by preloading select Android devices with a free security app.

Do you double check apps for safety before downloading them from Google Play or the App Store? Tell us in the comments below.

Source: bit9.comMashable.com

Search Engine Marketing – The Google AdWords Economy: CPCs, CTRs, Ad Impressions, Conversion Rates… – Infographic

Search Engine Marketing – The Google AdWords Economy: CPCs, CTRs, Ad Impressions, Conversion Rates… [Infographic] : MarketingProfs Article.

After Google announced its “disappointing” 2012 third-quarter revenues of $10.8 billion via AdWords ads, WordStream released findings from an analysis of the economics of Google’s AdWords platform in an attempt find out how Google makes more than $100 million a day with search advertising.

WordStream founder and CTO Larry Kim “looked at 2,600 AdWords advertising accounts—examining key metrics like the total number of number of clicks, impressions, costs (etc.) for all of the accounts in the date range of July 1, 2012 to September 30, 2012.”

Among his findings: “Average costs per click (CPCs) have declined significantly…(-16.5% for Google Search, -18.2% for Google Display Network), while click-through rates (CTR) were mixed (-12.4% for Google Search, +13.8% for Google Display Network).

“Offsetting those declines are an impressive growth of ad impressions and clicks (clicks were up +21.6% for Google Search, +29.1% for Google Display Network), which more than made up for lost revenues.”

Which industries spent the most on Google ads in 3Q12? The top 10 are as follows:

  1. Finance
  2. Travel
  3. Shopping
  4. Jobs and education
  5. Internet and telecommunications
  6. Computers and electronics
  7. Business and industrial
  8. Home and garden
  9. Autos and vehicles
  10. Beauty and fitness