Daily Archives: November 8, 2012

GPS Navigation For Retail Stores!

Macy’s Flagship New York Store Gets Indoor GPS Navigation.

It’s about to get a lot easier to find your way around the largest department store in the country — if you have an iPhone.

Macy’s has added a new feature to its iPhone app that provides indoor turn-by-turn directions for its massive flagship location in New York City’s Herald Square, courtesy of Meridian, the software startup behind an indoor GPS platform.

Meridian announced Thursday that it is making two of its indoor positioning software development kits available to third-party developers, who can use it to build an indoor GPS experience into new or existing apps. Macy’s was one of three businesses to be part of Meridian’s beta test for this effort and the department store chain is the first major retailer to roll out the indoor GPS feature.

“Macy’s is kind of the leader right now in a lot of digital initiatives. They’ve been trying out lots of digital initiatives to engage with shoppers in their homes and in stores,” said Jeff Hardison, VP of Marketing and Business for Meridian, explaining why the startup chose to partner with Macy’s. The goal, he says, is that Macy’s will gradually expand the mapping feature to all or most of its other retail locations in the future.

Since launching last year, Meridian has worked with a handful of prominent institutions to build indoor mapping systems from the ground up, including the American Museum of Natural History in New York and the Venetian hotel and casino in Las Vegas. The service uses a unique combination of GPS and WiFi data to pinpoint the precise location of the smartphone user indoors. By opening up its SDK to developers, Meridian should see plenty more locations incorporate this technology.

Both Google and Bing offer indoor maps for airports, malls and other locations, but neither provide turn-by-turn directions or let users locate themselves on the map (aka the glowing blue dot) as one can outdoors with tools like Google Maps. Meridian also goes one step further and can advertise and direct users to specific items at a given location — a potentially powerful tool for retailers like Macy’s.

“Not only will we be able to give shoppers a utility to get around stores and find products, but now we will be able to ask if they want to receive offers based on where they are standing,” Hardison told Mashable. “You can imagine how big that is [for retailers].”

Retail is one of three big sectors that Meridian hopes to grow its technology in going forward. The other two are health care and hospitality, which is why in addition to Macy’s, Meridian’s beta test also included the Miami Children’s Hospital and the Sydney Airport.

Image courtesy of Meridian; thumbnail image courtesy of Flickr, Joe Shlabotnik.

Source: Mashable.com

Here Are The Cities With The Most Smartphone Thieves – Infographic

Around 113 smartphones are stolen or lost each minute in the U.S., but there’s one city in which they are pilfered more than any other: Philadelphia.

According to data highlighted in an infographic by gadget-insurance company Protect Your Bubble, smartphone theft is most likely to occur in Philly, followed by Seattle and Oakland, respectively. Rounding out the top ten are (in order of placement) are: Long Beach, Calif., Newark, N.J., Detroit, Cleveland, Baltimore, New York and Boston.

Meanwhile, the top places to lose a phone are at fast-food restaurants, drug stores, grocery stores, coffee shops and the office, respectively.

The infographic also reveals more about smartphone theft in various city. For example, phone thefts make up 40% of all robberies in New York City, and iPhones account for 70% of cell phones stolen on public transportation, such as subways and buses.

For a full look at how smartphones are stolen and lost nationwide, check out the infographic below.

Source: Mashable.com

Bravo’s Startups Silicon Valley: What Did You Think?

Bravo’s Startups Silicon Valley: What did you think? – The Next Web.

Episode one of Bravo’s Startups Silicon Valley aired Monday. In the 40 minute segment, which has courted much controversy in Silicon Valley, my brother and I pitch to valley VC Dave McClure for a $500k investment in our health startup Ignite.

Reviews from Silicon Valley insiders are largely negative, saying that the show is just what they expected, and that it is only 60% true of Silicon Valley culture. Outside of the Valley, reviews were more positive, with the New York Times asking why Silicon Valley can’t take a joke?

Needless to say, opinions are varied.

Would you invest? 

In the opening episode, Silicon Valley investor Dave McClure of 500 Startups looks through our pitch deck and tells us he’s not going to invest. He’s the first investor we pitch to on the show, and as you’ll see he flips through our pitch deck like it’s a boring magazine, quickly coming to the conclusion that it didn’t feel right for him.

But we want to know what you think. Below is our pitchdeck, explaining that our goal is to help users track their life expectancy in real-time. Yes there are lots of healthcare startups, but we have coupled software with a clever piece for hardware for easy data input and we can manufacture it at a tenth of the price of our main competitor in the market Fitbit.

Would you invest?

The drama 

People keep asking me if the drama is real. Yes, unfortunately it is real and I fell out with my best friend. And yes I was crazy enough to have a nap under Dave McClure’s desk.

If you have not seen the show you can download it for free on iTunes here. Love it or hate it, it’s caused quite a stir – will you be watching episode 2 next week?

Source: The Next Web

Mobile Commerce Statistics And Trends – Infographic

By 2013 more people will use mobile phones than PCs to get online

54.9 percent of U.S. mobile subscribers owning Smartphones as of June 2012

2 out of 3 Americans who acquired a new mobile phone chose a smartphone

66% of smartphone owners are from 24-35 of age group

Global Mobile Payment Transaction Value (2012-2015)

Year Amount ( In Billions)
2012 $171.5
2013 $243.5
2014 $345.7
2015 $490.9

US M-commerce Sales Statistics 2012-2015

Year Revenues ( in Billions)
2012 $11.6
2013 $17.2
2014 $23.7
2015 $31.0

41% of Smartphone owners have made a purchase from their mobile phone

Categories Percentage
Travel Reservations 17%
Apparel 16%
Food and Beverages 15%
Toys and Games 11%
Electronics 11%
Home Goods 8%
Sporting Goods 4%
Books 4%
Jewelry 3%
Other 8%

80% of mobile users prefer locally relevant advertising and 75% are more likely to take an action after seeing a location-specific message.

79 % of Smartphone owners use a smartphone to help with shopping and 70 percent use phone in store. Out of those

How Smartphone owners use their device for shopping

  • 54% located a retailer and 46 percent called a retailer
  • 49% compare prices to help decide
  • 44% read reviews and product info
  • 40% looked for promotions and discounts
  • 34% search in-store inventory
  • 28% used a discount coupon on phone.

74 % of smartphone shoppers have made purchase following research on phone.

The average annual spend on mobile purchases is US$300.

78% of retailers plan to invest in mobile commerce this year

69% of retail executives said mobile is an important strategic initiative

Source: Go Globe

Social Media Command Centers And The Tools That Power Them – Infographic

In the recent months, many major brands have developed what they are calling “Social Media Command Centers.” These centers are state-of-the-art listening hubs that allow brands to monitor their presence on major social platforms and be ultra-responsive to conversations happening about their company. The following infographic, looks at three of the most noteworthy examples of social media command centers and the tools that power them.
Source: Visual.ly, Being your Brand

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