Mobile Commerce Statistics And Trends – Infographic

By 2013 more people will use mobile phones than PCs to get online

54.9 percent of U.S. mobile subscribers owning Smartphones as of June 2012

2 out of 3 Americans who acquired a new mobile phone chose a smartphone

66% of smartphone owners are from 24-35 of age group

Global Mobile Payment Transaction Value (2012-2015)

Year Amount ( In Billions)
2012 $171.5
2013 $243.5
2014 $345.7
2015 $490.9

US M-commerce Sales Statistics 2012-2015

Year Revenues ( in Billions)
2012 $11.6
2013 $17.2
2014 $23.7
2015 $31.0

41% of Smartphone owners have made a purchase from their mobile phone

Categories Percentage
Travel Reservations 17%
Apparel 16%
Food and Beverages 15%
Toys and Games 11%
Electronics 11%
Home Goods 8%
Sporting Goods 4%
Books 4%
Jewelry 3%
Other 8%

80% of mobile users prefer locally relevant advertising and 75% are more likely to take an action after seeing a location-specific message.

79 % of Smartphone owners use a smartphone to help with shopping and 70 percent use phone in store. Out of those

How Smartphone owners use their device for shopping

  • 54% located a retailer and 46 percent called a retailer
  • 49% compare prices to help decide
  • 44% read reviews and product info
  • 40% looked for promotions and discounts
  • 34% search in-store inventory
  • 28% used a discount coupon on phone.

74 % of smartphone shoppers have made purchase following research on phone.

The average annual spend on mobile purchases is US$300.

78% of retailers plan to invest in mobile commerce this year

69% of retail executives said mobile is an important strategic initiative

Source: Go Globe

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