By 2013 more people will use mobile phones than PCs to get online
54.9 percent of U.S. mobile subscribers owning Smartphones as of June 2012
2 out of 3 Americans who acquired a new mobile phone chose a smartphone
66% of smartphone owners are from 24-35 of age group
Global Mobile Payment Transaction Value (2012-2015)
|Year||Amount ( In Billions)|
US M-commerce Sales Statistics 2012-2015
|Year||Revenues ( in Billions)|
41% of Smartphone owners have made a purchase from their mobile phone
|Food and Beverages||15%|
|Toys and Games||11%|
80% of mobile users prefer locally relevant advertising and 75% are more likely to take an action after seeing a location-specific message.
79 % of Smartphone owners use a smartphone to help with shopping and 70 percent use phone in store. Out of those
How Smartphone owners use their device for shopping
- 54% located a retailer and 46 percent called a retailer
- 49% compare prices to help decide
- 44% read reviews and product info
- 40% looked for promotions and discounts
- 34% search in-store inventory
- 28% used a discount coupon on phone.
74 % of smartphone shoppers have made purchase following research on phone.
The average annual spend on mobile purchases is US$300.
78% of retailers plan to invest in mobile commerce this year
69% of retail executives said mobile is an important strategic initiative
Source: Go Globe