Daily Archives: November 21, 2012

Time To Go Mobile! Need Reasons? Check This – Infographic

According to MobiThinking®, at the end of 2011, there were 6 billion mobile subscribers worldwide. That’s 87% of the world’s population! It’s been estimated that by the end of 2016, there will be 8 billion mobile subscribers. That means there is a mobile phone or device for nearly every person on the planet, accessing the Internet.

Statistics also show that 65% of mobile users access the internet daily, while 86% look for local information on their phones. In Australia, about 87% of consumers click on mobile ads, but only 28% make a purchase with a smartphone, compared to 49% globally. This is because only 25% of websites are optimised for mobile.

Check out the infographic below for other interesting statistics and our tips for mobilising your website and creating mobile content. If you need a mobile-friendly domain name, please visit our website.

Source: Melbourne IT

What Is Digital Marketing – Infographic

Digital marketing is the use of internet-connected devices such as computers, tablets, smartphones and game consoles to engage with consumers and other business partners. This infographic helps you to gain a better understanding of the subject.

Source: Visual.ly

Content Marketing: How To Put Yourself On The Right Path

When you take a step back and look at it, the movement of building brand through content marketing isn’t that different from the movement behind corporate responsibility. Both ask the company to give back in a way that is valuable to customer or greater society in a less self-serving way. And like with sustainability efforts, there is brand value and greater returns to be awarded to companies that do it well.

Content is King

Answering people’s questions in a formidable and valuable way endears people to your brand. The more companies can contribute to the conversations that effect their stakeholders the most, the more brand value they will build. What is different about the thought leadership environment now is that reach goes so much further than it used to with social media. A referral of content is an endorsement that carries weight in many regards. It’s not just simple brand awareness. It’s valued.

What’s the Bottom Line?

Bryan Rhoads, global content strategy for Intel said it best writing as a guest blogger,

“Today’s web is an endless 24/7 cycle fed by content and social actions. In this cycle, brands are realizing that content is currency…”

Positioning yourself as a thought leader and spreading those messages out in tactical way at different levels of depth is key. Different people will process information differently depending on where they are in the sales cycle. Someone in the early stages of getting to know your brand may only be looking for social media hits, while others in later stages may want to read blogs and get answers and drill into white papers or case studies.

“On average, B2B marketers employ EIGHT different content marketing tactics to achieve their goals,” reports the Content Marketing Institute. Brand Fever developed this five-step infographic to put you on the right path to a content marketing strategy. Let us know what you think!

Source: Brand Fever

How Small Businesses Can Compete With Corporate and Retail Giants – Infographic

Between their Black Friday Best Buy expeditions and Cyber Monday mania on Amazon, many holiday shoppers plan to celebrate Small Business Saturday this weekend.

Conceived in 2010, the “holiday” puts the spotlight on local mom-and-pop retailers. If you’re looking for info about which small businesses have the best deals, however, you might not find it online. More than 60% of small businesses do not have a website, and many that are online do not show up in search results.

The web is already a vital source of information, becoming more popular every day. These small businesses are going to have to get off the digital sidelines if they plan to compete with their corporate counterparts, not to mention with online retail giants.

The following infographic, created by ReachLocal, explains why online marketing is crucial for small businesses.

Source: Mashable.com