Between their Black Friday Best Buy expeditions and Cyber Monday mania on Amazon, many holiday shoppers plan to celebrate Small Business Saturday this weekend.
Conceived in 2010, the “holiday” puts the spotlight on local mom-and-pop retailers. If you’re looking for info about which small businesses have the best deals, however, you might not find it online. More than 60% of small businesses do not have a website, and many that are online do not show up in search results.
The web is already a vital source of information, becoming more popular every day. These small businesses are going to have to get off the digital sidelines if they plan to compete with their corporate counterparts, not to mention with online retail giants.