Daily Archives: November 26, 2012

Monetize Your Inbound: How Real-Time Marketing Fuels Your Funnel – Infographic

Monetize Your Inbound: How Real-time Marketing Fuels Your Funnel… Ever wonder just how much you spend as a B2B marketer on inbound marketing efforts? B2B marketers spend time and money on content creation, social media, SEO, PPC and more to drive relevant prospects to their websites. And while they are spending $92 to acquire traffic, they are only spending $1 to optimize it. In comes Real-time Inbound Marketing to optimize the conversion funnel!

Source: Visual.ly, Insightera.com

What Kind Of People Use Smartphones – Infographic

An infographic by the team at CouponAudit

This infographic shows how devoted smartphone users are, and what attitudes and characteristics do these people posses.  In the survey made, 65% of iPhone users can’t live without their phones, 40% would give up coffee instead of iPhone use, 18% can stop bathing every day before they give up their iPhones and 15% would rather give up sex and cannot live a weekend without their iPhones. There are lots of applications offered in smartphones and most of these keep boredom away and make a person occupied.  According to Nielsen study who examines the application downloads, the highest percentage that gets most of the downloads is the Games category which is 64%, weather is next which got 60%, social networking has 56%, useful Maps /search has 51%, Music is next with 44%, News has 39%, Entertainment has 34%, Finance has 32% which most business people would choose, Movies and shopping has 24%.  This study was made in 2011 Q2 and examined application usage for individuals who had downloaded an application during a 30-day period.

Users would usually spend their time playing games on their smartphones and this is one of the reasons that they have downloaded this the most.  There was recorded average time spent by hours per month on different smartphone devices.  For Apple iPhone 14.7 hours, Android has 9.3 hours, Windows Phone 7 is up to 4.7 hours and Rim Blackberry has approximately 4.5 hours.  Since smartphones are usually expensive, cell phone owners with a household income of $75, 000 or more are 3-4 times more likely to own a Blackberry or iPhone than those in the lower income brackets.

Smartphones can be used in many ways and this infographic shows how users maximize the use of their iPhone in a social setting.  One of the studies reveals that 58% of users occasionally or usually do this and 25% of users almost use this but 17% rarely or never use this option.  Smartphones also encourage streamlining to their users and once they get an iPhone, many of them will usually get rid of their other devices, 70% of iPod and mp3 players were being unused, 55% of cameras will be replaced by hi-resolution cameras of iPhone and 40% of GPS will be replaced by using iPhone Maps.  News and sports are categories that can also be very useful to iPhone users.  During the first 2 days of NCAA 2012 basketball tournament, a very overwhelming percentage of 83% was recorded as consumption of smartphone sports download.  During the tournament, 20% of sports traffic was from smartphones and tablets.  This infographic shows how different types of smartphones were used and chosen by different types of personalities.  According to one study, iPhone users claim themselves as slightly more optimistic and easy going than Android users do.  Apple has a higher percentage compare to Android users.  Apple users see Apple phones to be more useful in the future and is considered advance in technology that is why there are 52% users compare to 28% in Android users.  25% of them don’t get upset easily with the Apple compared to 18% in Android, but both seem to be more user-friendly and optimistic than BlackBerry owners.

This infographic also illustrates what was early cell phone users used to like.  Motorola was introduced as the first mobile phone in the market in 1983 and it only cost $3,995 and it was considered strong to have a 2 pounds weight and was the size of a brick.  Most smartphone owners lived in more crowded places, for Android, 15% from urban area, 16% from suburban and only 10% from rural areas.  iPhone has lesser percentage compare to Android users which is 12% from urban areas, 10% from suburban and only 5% from rural areas.  BlackBerry has 11% from urban, 10% from suburban and 7% from rural areas which is slightly higher than iPhone users.

There was also a study that shows how smartphones are actually useful for education.  According to a StudyBlue survey of customers, those who use their mobile devices to help them study are almost 3 times more likely to track their academic progress given the applications available, study 40 more minutes each week because they can bring their smartphones along with them anywhere they go and they would likely study during daytime around 6 a.m. to 8 a.m. Smartphones can be purchased at affordable prices from stores like: dinodirect.com, Qvc etc.

Mobile Shopping: 9 Out Of 10 Tablet Shoppers Did It From An iPad – Infographic

Nearly nine in 10 consumers who shopped online via a tablet during Black Friday used an iPad, a new study suggests.

The IBM 2012 Holiday Benchmark report indicates the iPad brought 88% of traffic to the mobile web on Black Friday — more than any other tablet or smartphone. It also made up 10% of total online shopping.

The data comes from the company’s IBM Digital Analytics Benchmark, a cloud-based platform which tracks more than a million e-commerce transactions each data and analyzes data from 500 U.S. retailers.

Meanwhile, the Barnes and Noble Nook tablet brought 3.1% of tablet traffic, followed by the Amazon Kindle Fire (2.4%) and the Samsung Galaxy (1.8%). Consumers also tapped away on smartphones to get shopping deals. About 8.7% of mobile traffic came from the iPhone and 5.5% came from Android devices.

In-store shopping was also complimented with the use of mobile phones (58%) to scour the web for the best deals. Overall, mobile traffic to retail sites grew more than 67%.

Social media sites such as Facebook, Twitter and LinkedIn also connected shoppers with retail sites, but those referrals only generated about 0.34% of all online sales during Black Friday — a 35% drop from 2011.

For a full look at how shoppers shopped on Black Friday, check out the infographic below.

Source: Mashable.com

Click the graphic to enlarge.