Email marketing: a term that sounds pretty intuitive, and it seems like everyone is doing it. But email marketing is much more than just sending a mass email promoting your product or event to every living soul in your inbox. In order for it to be successful, you need to understand the most effective way to use it. Otherwise, it’s not only a waste of time, but if you’re doing it wrong it’s probably annoying your customers as well.
Are trade shows part of your marketing strategy?
With executive decision-makers consistently ranking exhibitions as their “number one” choice for obtaining purchasing information, according to Oxford Economics, you probably should be.
While trade shows can yeild big results for exhibitors, many are not using trade shows to their full potential. In an article yesterday, our own Jenna Hanington explained how marketers are missing opportunities at trade shows and how marketing automation can help.
Today we have put together an infographic illustrating the main points of yesterday’s article and how marketing automation can help marketers take the exhibitions to the next level!