Daily Archives: December 6, 2012

The New SEO Rules In A Content Marketing World

The New SEO Rules in a Content Marketing World.

Shane Snow is a Mashable contributor and cofounder of Contently, which builds tools for journalists and brand publishers.

Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend.

The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren’t mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content.

Not anymore.

Many bloggers and publishers today are seeing traffic from social exceed that from search engines; social sites like Pinterest, for example, are now top traffic sources for some retailers.

Yet, Google still gets 100 billion searches every month, according to Search Engine Watch. Publishers angling for social media traffic would be foolish to ignore search entirely.

How can content marketing organizations remain search-friendly while adhering to best practices in social media?

The New Rules of SEO for Content Marketing

Rand Fishkin, CEO of SEOmoz, outlines five best practices for content marketers hoping to maximize SEO value in an ethical way.

  1. Create content that people will have an incentive to share.
  2. Do keyword research, so you don’t waste effort writing about things people don’t care about.
  3. Put all your content on the same domain/subdomain. (e.g. don’t use blog.mysite.com, use mysite.com/blog)
  4. Stand for something, and write about it. People don’t buy what you do, they buy why you do it.
  5. Don’t separate your brand from your content. For instance, casino sites that make fascinating infographics about animal rights aren’t going to last long.

Successful content marketing publications rely heavily on social traffic for timely impressions. They build search rank for their archives almost as a byproduct of good social content. Well-ranked branded publications like RedBull.com adhere to Fishkin’s advice of producing “large amounts of content people find interesting,” combined with “solid UX” and SEO basics: clean URLs and smart markup.

Machiavellian SEO Doesn’t Work Anymore

Just as in traditional journalism, content marketers should never seek to betray or deceive readers, whether through SEO practices or their content. Anything that borders on sneaky or unethical eventually gets filtered out of search engine results, if history is any indication.

“Manipulative techniques like 301’ing old sites, hordes of anchor text rich links, exact match domains, etc. are gone,” Fishkin says. “SEO today is holistic. It demands that you build signals real brands have that, in years past, could be artificially overwhelmed by large quantities of links or other tactics.”

Search engine algorithms constantly improve to defeat what amounts to cheating — sending false signals of real popularity, like link trading schemes. Today’s algorithms even factor sharing into their search rankings, so users can blissfully skip over crappy content.

Syndication and Influencer Content Works

High-growth blogs tend to focus on content distribution — getting their stories and headlines on other blogs or news sites across the web. Done well, this can build honest links to a site, indicating to Google that brands with authority trust a site’s content enough to publish it on their own. Plus, other blogs tend to riff off of popular posts on authority sites, which can solidify search trust.

Additionally, inviting influential writers and publishers to guest post on your site not only encourages traffic, but also boosts social signals when those influencers share your domain with their social media followers.

At the end of the day, good SEO is baked into good content.

Says Fishkin, “Delivering an exceptional experience and building a true web brand are now essential to long-term SEO success.”

Image courtesy of iStockphoto, Ekspansio

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Google+ Now Has More Than 500 Million Members

Google+ Now Has More Than 500 Million Members.

Google’s social network Google+ has passed 500 million members, the company revealed in a blog post Thursday. Of these users, 135 million are said to be actively visiting the social network each month.

Google previously announced that it passed 400 million Google+ members in mid-September and had more than 100 million monthly active users at the time. This suggests that about 100 million users have upgraded to the social network in less than three months and the network’s monthly active user base has grown by about 35 million.

In the blog post announcing the new numbers, Google’s SVP of engineering Vic Gundotra described Google+ as “the fastest growing network thingy ever.”

The user numbers for Google+ have always been a bit difficult to parse. Google measures its monthly active users in two ways: the total number of registered users who engage with other Google properties like YouTube, Google Search and Google’s app store (which currently stands at 235 million users) and the number who specifically visit the Google+ website an app (which is the 135 million number.)

Google’s user growth is certainly impressive, though at 135 million monthly active users, the social network is still behind competitors like Facebook, which now has 1 billion monthly active users, and Twitter, which passed 140 million monthly active users in March.

Image courtesy of Flickr, west.m.

Today’s Topics On “The Main Street Analyst”: Social Media, Marketing, Blogging, Sex, Automotive, Mobile, Smartphones

Automotive And Social Media Marketing – Infographic

The infographic is a year old and therefore does not include the most recent flops. Success was measured in impressions, likes and hits on the page, while the ways how to deal with the audience was already known.

This infographic analyzes the attempts by major car companies to use social media outlets as a way to market their vehicles, and includes some tips for things to takeaway from these stories of success and failure.

Source: Visual.ly

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Cloud Proof Your Career – Impact on Your IT Job – Infographic

What does this industry shift mean for your career long-term, and in the immediate future?

There can be fear and trepidation when an evolution or big change blows through an industry, and the fear is palpable for some IT pros who are worried right now about what kind of impact cloud will have on their job. With 65% of recruiters and hiring managers reporting they plan on increasing IT staff in 2012, IT jobs aren’t going anywhere, but their focus and purpose is shifting.

As the cloud becomes an integral aspect of all business units, decision-making is shifting from just tactical and IT-oriented processes to a strategic and business-oriented process. No matter where you are in your career path, you already have skills and strengths you can capitalize on to propel you into the next chapter of IT, with cloud being a boon for success rather than a concern. Read on to find out what you can do to stay on top of the curve.

Source: bluelock

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Smartphones The Fastest Spreading Technology In History? – Infographic

Over the past 100 years or so, various technologies have radically transformed our life. However, different technologies get adopted at different rates, and it seems like smartphones which have everything from video editing apps for Android to online banking, may be the fastest spreading technology in history.

But television so far has them beat. Our infographic explains:

Source: muveeBlog

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The Future Of News On Mobile – Infographic

This infographic was a winning submission to the Visually PEJ Economist Challenge. Designed by Jen Lebeau and Amy Li.

Source: Visual.ly

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