Mashable.com – Only 18% of Top CEOs Are on Social Networks. Or, How To Improve A Car When You Have Never Seen One?
There is at least one notable exception to this trend, however: GE’s CEO Jeff Immelt joined Twitter in September and has tweeted several dozen times since.
It may be a sensible precaution for CEOs, but the downside is the company misses out on a potentially powerful way to engage with customers and get its message out there. What’s more, the firm found that one-third of top CEOs had their names tied to fake social media accounts, showing the downside of not establishing a presence on these sites.
Even though the vast majority of top CEOs don’t have personal accounts on social networking sites, they do maintain a social presence online on behalf of the company in other ways. Weber Shandwick found that 66% of the CEOs engaged online through biographies and videos on company websites as well as videos shared on YouTube, nearly double the 36% of CEOs who engaged this way back in 2010.
“These chief executives understand that their role does not change as storyteller-in-chief in the social age, it’s just a matter of how do you participate through company-owned properties rather than personal properties,” Perry said. “They understand they have to be a leading voice, but they don’t think they have to spend their time amassing followers.”
Image courtesy of Flickr, eschipul; infographic courtesy of Weber Shandwick