Daily Archives: January 18, 2013

Do Facebook ‘Likes’ Mean Anything?

Do Facebook ‘likes’ mean anything? – John Dvorak’s Second Opinion – MarketWatch.

Why does anyone think that Facebook “likes” have any meaning whatsoever? To me, it’s the height of stupidity to ever click “like” or pay any attention to the idea that something has a lot of likes.

I say this in reaction to some new Flash or JavaScript code that is cropping up all over the Web. You search for something on Google and then click on a site. Instead of actually going to the site, the entire front page grays out and a small Facebook logo appears in the middle.


Yelp’s shares drop in the week since Facebook unveiled Graph Search. Should Yelp try to find itself a suitor?


The thing is dinky and says “like.” It’s apparently a “like” button estranged from your Facebook Inc. (NASDAQ:FB)  account that you are encouraged to click on. There is a diminutive “x” for those of you who have no intention of clicking “like” for a website you have yet to even view!


This to me is the height of idiocy about the whole phenomenon. Yes, let’s just like this or that randomly without meaning or intent, just because we can.


It makes useless the whole idea in the first place, but the addlebrained users of Facebook don’t seem to mind.


This is part of a bigger trend: the cheapening of the value of crowdsourcing. It’s now officially riding off the tracks.


LinkedIn Corp. (NYSE:LNKD) , for example, automatically promotes the idea of “endorsing” random strangers or connections that are hardly much more than people you’ve met.


LinkedIn keeps hounding users and demanding they endorse people. I have accumulated so many endorsements (since I have a large network) that it’s completely ridiculous. I have never asked for anyone to endorse anything, yet I have hundreds of endorsements and few, if any, are from people with whom I’ve worked.



I’m most amused that my top endorsement is for blogging. But I’m also endorsed for video editing; I don’t even do video editing anymore.


The way I see it, the entire LinkedIn system is a mockery of itself. Is this to trick the shareholders into thinking the site is successful? Is it to give its users some sense that things are popping?


The most problematic case seems to be Yelp Inc. (NYSE:YELP) While I use the site consistently for backgrounders on places, mostly restaurants, I can see it going down the tubes if users started to horse around with the reviews.


For example, there is the Chicago Taco Bell that is flirting with becoming the city’s top-rated restaurant, now that Yelp users are hyping it up with five-star reviews. Many look to be tongue-in-cheek.


Here is a typical example: “We had a fantastic conversation with the lass that was working the window. I believe it involved Snoop Dogg references. … We pulled into a spot because we just didn’t see how a fast-food chain could get the order right on the first pass. Imagine our delight when we realized that they had nailed it! Following such a glorious experience, my now-husband and I decided to have Easter dinner here when we couldn’t get back home one year. Two thumbs up!” That’s a five-star review. Read Yelp reviews of Taco Bell on North Clybourn Ave.

In the fight for attention, Hollywood is trying to make compelling experiences by touting cutting-edge technology. DreamWorks Animation CTO Lincoln Wallen discusses.


My initial thought says that all crowdsourcing will naturally deteriorate, as people realize they are being exploited for someone else’s gain. But this stems from some liberal nonsense I may have learned in college.


People get bored and amuse themselves by promoting things such as a Taco Bell being the best restaurant in Chicago. Then it snowballs and the mechanism breaks.


As for the little “like” buttons I’m seeing on Web pages I have to click past? I hope it’s something that will drive people into a revolt against this whole social-networking scene. It’s more than a little annoying.


A Magic Connection: Social Media and Business – Only 14% of Consumers Trust Advertisements But 78% Trust Peer Recommendations! As customers increasingly turn to social media sites for customer service, the social help desk lets you respond in real-time to … Continue reading


Social Media Sites: Performance, Strengths, Weaknesses – 2012 was one heck of a year for social media. We saw billion dollar acquisitions, bold new designs, and a strong push toward the integration of social media into traditional business processes. The … Continue reading


Top 10 Retailers On Social Media Sites. – 175 million. On average, that’s how many tweets were sent, every day, in 2012. The total number of tweets sent since the site launched just seven years ago is in the hundreds … Continue reading


Financial Advisors: Social Media is a Critical Business Tool – Incorporating Social Media into your prospecting strategy is definitely worth considering. Take a look at the figures in this infographic to see why you should incorporate Social Media into your … Continue reading

Most Popular Social Networking Sites By Country – Infographic

A map showing the most popular social networking sites by country according to Alexa and Google Trends for Websites traffic data

Facebook with 1 billion active users has established its leadership position in 127 out of 137 countries analyzed. One of the drivers of its growth is Asia that with 278 million users, surpassed Europe, 251 million, as the largest continent on Facebook. North America has 243 million users, South America 142 million. Africa, almost 52 million, and Oceania just 15 million (source: Facebook Ads Platform). In the latest months Zuckerberg’s Army conquered Armenia, Kyrgyzstan, Latvia and Vietnam (update: my data are about visitors, but I’d like to report that Draugiem’s spokeperson told me that they have 1.2 million members in Latvia. Facebook Ads claims 400K members)

In Russian territories there was a long battle between two main local players: V Kontakte and Odnoklassniki. According to Alexa the first is gaining ground and now has 190 million registered users.

In China QZone still dominates the Asian landscape with 552 million users, followed by Tencent Weibo and Sina Weibo. Since the latest update QZone has also conquered South Korea.

In Iran, where it’s hard to access Facebook due to state censorship, the leader is Cloob.

Source: Vincos.it


Music: Italian Superstars, Playlist

Enjoy some Italian superstars and their hits. – Eros Ramazzotti, Laura Pausini, Andrea Bocelli and others.


Who Is Using Google+? Although Google+ is shrouded in mystery, recent changes to the service might push Google’s social layer into the light. Google+ has half the population of Facebook, with 500 million users and counting. Using our analytics tool GPlusData, we examined … Continue reading


Fine Tune Your Social Media ROI In 5 Easy Steps – Infographic Wondering how to fine tune your Social Media ROI? An Infographic that lays out steps for Social Media Marketers & tools that can assist you in finding out the … Continue reading

SEO: The Most Crucial Follows For 2013 – Infographic

Want to learn more about SEO and keep up with the latest developments, but don’t know who you should be following or who’s opinions are most valuable? Our infographic lists 32 of the top SEOs in the business.

Source: Visual.ly