2012 B2B Marketing Trends – Infographic

Topics in this Infographic/Article: Search, Organic Search, B2B Marketing, Traffic, Lead, Social Media, Online Marketing

We released our 2012 B2B Marketing Benchmark Report, and we decided to create an infographic that will highlight some of the more interesting data points we found during our analysis.

Please tweet, share, like and comment. We would love to hear about your own experiences in 2012.

Source: Optify


Optify’s 2012 B2B Marketing Benchmark Report can be downloaded for free. We analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites to give you insight on what’s working and what’s not in the world of B2B digital marketing.

Download the report to learn key findings including:

  • Which sources drive the most traffic to B2B sites
  • The most efficient lead generation sources
  • The best-performing social media channel
  • Important trends in SEO and paid search


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