Corporate Culture Mindset – Infographic

This infographic takes a look at the corporate culture of some very popular companies.

Corporate Culture Mindset: The Difference is Our People

What is Corporate Culture?

The set of tacit understandings and beliefs that form the foundation of how an organization works.

– What Defines the Culture?
– Individual and team behaviors
– Corporate definition of norms
– Specific processes
– How individuals and the organization make decisions
– Is Culture Important? (Quotes from business experts)
– “Culture eats strategy for lunch,”
– “We have plenty of technology. What we need is to pause and change the culture to capture the value,”

Leaders in a New Kind of Corporate Culture


– Culture
– Employees must be linked, not ranked
– Pixarians are linked together by complementary skills
– “When art and technology come together, magical things happen.” – Pixar co-founder Ed Catmull
– No top-down mandates
– Creative ideas come from collaborations
– Enabling – Not Telling
– Passionate leaders get their power from enabling others to do their work not telling them how
– Soft skills (collaboration and improvisation) are as important as hard occupational skills.
– Innovation demands the ability to live with ambiguity
– Without all the information, intuitive decisions are necessary
– Trying to avoid failure often results in stagnation
– “failure is that negative space around success.” Randy Nelson, Pixar University Dean
– Innovative leaders create diversified teams.
– Hire some “wacky” free-thinking creative folks!
– Passionate innovative leaders make work fun
– Remember when you take yourself too seriously, life ceases to be fun
– Cool Things about Working at Pixar
– Superheroes Guard Your Office
– Forget security systems. Pixar is guarded by the Incredibles.
– Your Coworkers Are Actually Creative
– Not just while making up excuses to stay home from work.
– Buzz + Woody + Legos = Heaven for Toddlers
– If those movies about genius toddlers were true, this would be where they worked. (Hopefully, wearing tiny suits)
– The Best Wall Art Ever
– Animators make the only truly inspirational office art we’ve seen
– All the Cereal You Can Eat
– Pixar has a giant room full of cereal, which is maybe the best thing ever
– Cube, Sweet Cube
– Animators work in cute little huts instead of cubicles. (Bigger and more luxurious than some apartments)


– Culture
– Doing as little harm to the environment as possible
– 1% of sales goes to environmental causes
– Long-term view
– We behave as if we’re going to be here 100 years from now
– Flexible work hours
– Blurring lines between work and play works for us
– Believing in/Acting on our mission
– Patagonia partnered with Ebay to encourage consumers to buy used instead of new – even their own products
– We love our people!
– Individuality flourishes while employees take pride in contribution
– Employee recognition and awards
– Individuals or groups are rewarded with things like gift cards, travel and parties
– Cool Things about Working at Patagonia
– Best Perks
– Alternative work environment
– Fitness
– Community & environmental support
– Fitness Benefits
– Exercise areas for yoga or aerobics during workday
– Many facilities include showers, bike racks and surfboard racks
– Free weights and exercise available
– Flextime
– Let My People Go Surfing
– Great balance between work and life
– Culturally accepted for employees to take time off to pursue balance
– Green Initiatives
– Patagonia sent 7 teams to help after the 2010 Gulf Oil Spill
– Employees were paid regular salaries while helping in the Gulf
– Environmental Internship – employees work for nonprofit environmental organization of their choice

GOOGLE – Internet Giant with Over 24,000 Employees

– Culture
– Flat management structure – no vast hierarchy
– no task is too small for anyone to pitch in on
– Founders care about mundane details
– They even busy themselves with keeping cereal fresh in the cafeteria
– Team spirit extends to ideas
– Ideas aren’t filtered by layers of management
– Everyone makes suggestions
– The Google-O-Meter gauges popularity of employee suggestions
– “Chief Culture Officer” is an actual job title at Google
– Main responsibility is to keep Googlers happy
– Location Themes
– Offices have fun themes to keep life interesting (London – an indoor park, Zurich – meeting “eggs” instead of “rooms”, Mountain View – bowling alley)
– Be Googley – What it means according to employees
– Possibilities
– Be excellent to each other
– Be outrageously clever
– Make stuff happen
– Cool Things about Working at Google
– Google bikes throughout the Googleplex
– Ride from building to building. None are locked; employees simply take them when they need them.
– Doctor on campus
– A doctor regularly visits so Googlers don’t have to leave for check-ups
– Google is known for its “20% time”
– Employees can spend one day/week on whatever interests them
– Extraordinary on-campus daycare
– Employees can bring their children to work
– Google uses goats to eat brush
– Reduces fire hazard in fields near their California headquarters
– Eat like rock stars
– Their first company chef was Charlie Ayers, caterer for the Grateful Dead
– Google employee perks are famous
– At one time, they offered a $5,000 subsidy toward hybrid cars

Why Change the “Success Paradigm”?

– Business conditions have changed
– Existing culture doesn’t facilitate appropriate responses
– New technologies require a new culture
– Corporate reorganization requires new cultural aspects
– Embedded cultural beliefs that maintain status quo
– We are different
– Let’s stick to our tried-and-true approaches
– Just be patient; this crisis will pass
– We can’t afford to disrupt things now
– Let’s count on our people in the front lines; they’ll do the right thing
– Strategies for change
– Top-Down Change:
– leader sets the goals
– describes the outcomes desired
– provides feedback as to how the goals are being met
– gives rewards for desired performance
– Transformational Leadership
– Presumes that culture change grows at the grassroots level
– Leaders inspire the organization through
– vision
– optimism
– enthusiasm
– emotional appeal
– provides personal support and encouragement
– set personal examples
– challenge their peers
– Strategic Approach:
– requires a business focus
– connects culture with the organization’s vision
– uses measurements to track progress
– Helpful Tips for Change:
– Perseverance, consistency, encouragement, reassurance
– strong leadership must walk the talk
– Compelling case to cement singular shared vision
– highlight the wins



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