The Evolution Of SXSW – Infographic

Tech geeks, film fanatics, and music lovers UNITE! It’s that time of year again when we all descend en masse to Austin, TX for ten days of panels, screenings, and parties. That’s right. We’re talking about the one and only, SXSW. What started out as an alternative music festival in 1987 has transformed into a breeding ground for new technologies and creative ideas.

To show how SXSW has evolved over the years, our team created this awesome infographic (if we don’t say so ourselves). We analyzed major events, startup launches, and demographic information from past years to show how SXSW transitioned from music festival to interactive conference.

Here are some interesting facts we discovered:

  • Since 2010, SXSW Interactive has boasted more attendees than SXSW Music.
  • Most of the attendees of SXSWi are between the ages of 21-40.
  • More than 50% of the attendees work in creative or management.
  • People at SXSWi have deep pockets! A quarter of the attendees have a combined household income of $100,000-200,000.

We also discovered that half of the attendees of last year’s SXSWi were first-timers. For all the newbies going this year, we included a quick survival guide to SXSWi. If you’re going this year, we’d love to meet you. Shoot us a tweet so we can meet up!



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