Daily Archives: March 12, 2013

Twitter Marketing Itself As Marketing Tool At SXSW

Bloomberg’s Jon Erlichman reports on Twitter’s team on the ground at SXSW, putting on a major marketing push for the social network as an advertising vehicle. He speaks on Bloomberg Television’s “Market Makers.”

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Sandberg’s Husband: We’re Afraid To Talk Gender

David Goldberg, chief executive officer of SurveyMonkey.Com LLC, talks about this year’s South by Southwest Interactive Festival in Austin, Texas. Goldberg, speaking with Jon Erlichman on Bloomberg Television’s “Market Makers,” also talks about his wife Sheryl Sandberg, chief operating officer of Facebook Inc., and her new book. (Source: Bloomberg)

The Top 3 Mistakes Of Tech Vendor Content – Infographic

UBM Tech first introduced their 2012 Tech Buyer Research to tech marketers at the InformationWeek-hosted roundtable and simulcast, Lead Gen To Brand Gen: How To Change Your Game, facilitating discussion on customer buying preferences and how tech marketers should map to their customer purchase process. Continue reading

Gender Gap: Female Speakers At SXSWi 2013 – Infographic

Tech conferences are notoriously bad at including female speakers, presenters, and panelists, and a whole lot of people are working to change that. Continue reading

How Business Communications Has Changed – Infographic

One hundred and thirty-seven years ago yesterday, the first telephone call took place. Any guess as to who placed the call and what was said? (The answers are at the end of this post.) Continue reading