“ Smartphone Influence Factor “ for Retail in-Store Sales Indeed, a recent released report from Microsoft, “Mobile in the Consumer Journey,” finds that 30% of average consumers use their smartphones to compare prices during shopping for both in-store , a figure that rises to almost 71% among savvy smartphone users , while another report from Deloitte , it mentioned that Over 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store.
Source: Visual.ly, Mobilegeosocial
I’ll be interested in seeing if the Window’s slice increases. I’ve used the Nokia Lumia, and it is my favorite so far.
It’s amazing how Android has overcome Apple so quickly.