The estimated number of active social networking users in China is 597 Million and the volume of social sharing in China went up by 60% in 2012 alone.
Source: Go Globe.com
Top 10 Social Networking Sites in China
|Social Networking Site||Estimated Number Of Registered Users (In Millions)|
|Qzone(Social networking website where users can write blogs, share photos, music and much more)||712|
|Tencent Weibo(Chinese Microblogging Website)||507|
|Sina Weibo(Chinese Microblogging Website – A hybrid of Twitter and Facebook)||500|
|Wechat(Micro Messaging App)||300|
|Pengyou(A real-name social network)||259|
|51.com(For the Chinese web-gaming community)||200|
|Kaixin001 (Cloned the most successful and well-known Facebook applications to the Chinese Market)||113|
|RenRen(Facebook of China)||172|
|Jiayuan (The largest internet dating website of China||73|
|Douban (Chinese SNS devoted to music, books, films, and other hobbies)||62|
Social Media User Demographics
Social Media users by age
91% of the online population in China has an account on a social media site, as compared to 67% in the USA.
88% of Chinese social media users are active on at least one social network.
An average online user in China spends at least 46 minutes on social networking sites every day.
4 out of the top 5 social networking sites by users numbers in Asia are from China.
Only 38% of Chinese netizens reveal their real names on social networking sites.
On average, each of China’s social media users follows at least 8 brands.
43% of Chinese netizens are interested in products shared by friends on social networking sites.
38% of Chinese netizens take shopping decisions based on recommendations on their social networks.