It’s been three months since Instagram killed support for Twitter cards, yet we still regularly hear complaints about the newfound hassle in tweeting your ‘grams: “Tragic,” the chorus goes. “So lame.”
Until early December, Twitter users could view Instagram photos within Twitter itself thanks to the microblogging network’s media-friendly expanding content cards. Then one day, they couldn’t — having instead to perform the arduous task of clicking an outbound link to the Facebook-acquired Instagram’s still relatively new website. So, while you could still technically share Instagrams to Twitter, the experience was drastically altered.
While users felt the brunt of the change, it was just the latest instance of growing tension between Twitter and Instagram since Facebook bought the photo-sharing network last April. Twitter and Instagram were once friendly mobile-centric companies — Twitter co-founder Jack Dorsey being among Instagram’s first high-profile proponents — but the two have become direct competitors since the acquisition. In November, Twitter announced it would add a native photo-filtering tool of its own, following through on that promise days after Instagram killed its card support.
Many doomsayers predicted Instagram’s aggressive move would end up hurting both companies, as well as users. But according to a February report by Simply Measured, that’s not so: While Instagram photos shared by brands on Twitter decreased in engagement, brand activity on Facebook and Instagram increased.
The following infographic from the marketing agency DNA uses that report as the basis for its visual presentation of the Twitter-Instagram beef. Check it out below, then let us know in the comments — how has Instagram’s pulling support for Twitter cards affected your online habits?